Download Cover Page IJMT_November_2014......
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Page No.
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Food Advertising And Health Issues : A Perceptual Analysis Of Y Generation.
Prof. Neetu Andotra and Ms,. Charandeep Handa Sudan
Abstract:
Generation Y is a large, fast-growing segment of the consumer audience and one of the most coveted segments because of its spending power, ability to be trendsetters, receptivity to new products and tremendous potential for becoming lifetime customers.
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1-15
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E-Tailing Of Grocery- An Assessment Of Attributes Of A Web Store.
Dr U Bhojanna, Mrs Geeta Raturi and Dr. Sneha Mankikar
Abstract:
E- commerce has changed the face of marketing worldwide. It has helped in simpler, faster and easier business transactions. Online shopping is seeping into each and every household. India though a large population is positively moving towards online shopping.
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16-34
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Customer preference towards Hyundai small cars in Hyderabad.
Sohrab Karami and Hengamehsadat Naghibi
Abstract:
The small car market in India is one of the biggest in the world, as major automakers are investing here in this segment. Only if the marketers understand consumer behavior, they can predict how customers are likely to response to various options available to them.
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35-45
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Financial Inclusion in India - A Forward Path.
Dr.Shilpa Varma and Ms. Arushi Varma
Abstract:
While holding cash in hand has its convenience and liquidity benefits, the security and interest payment benefits of depositing cash in banks cannot be argued with.
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46-57
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Customer relationship management: An Indian Perspective.
Shilpa Goel
Abstract:
Customer Relationship Management (CRM) is a combination of people process& technology that seeks to provide understanding of customer needs to support a business strategy and to build long term relationship with customers.
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58-76
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Destination Marketing- Opportunities and Challenges.
Dr. Anju Gupta
Abstract:
Destination Marketing is all about enhancing the image of a tourist destination which results into increase in number of visitors and revenue of a country. It is an integrated and long term approach dealing with the marketing and brand building of tourist destinations. .
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77-84
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'Market Research': Way to India's inclusive growth and sustainable success of SMEs.
Dr. Rekha Goel
Abstract:
'Marketing Research' is one of the weak areas in the SME sector, having major issues mainly due to unavailability of finance and lack of awareness. The SME sector still needs to learn the best of global marketing research practices. This is evident from the fact that mere 1% of the total SMEs are exporting units.
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85-93
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The impact of point of purchase display on consumer decision making.
Dr. Harbhajan Bansal and Mr. Punkaj Kumar
Abstract:
Retail sector in India is passing through a transition phase and retailers are facing a very tough competition not only from their traditional rivals but also from invisible giants (online retailers). The biggest differentiator between these two is display of products, brick and mortar retail stores have got an advantage that their customers can actually touch and feel the products.
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94-106
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