Download Cover Page IJMT_April_2013......
PARTICULAR
|
Page No.
|
SALES PROMOTION AND ITS EFFECTIVENESS: A Study on SELECTED Small Car Companies and dealers in Bilaspur, Chhattisgarh.
Dr.(Mrs.) B.B. Pandey, Dr,Sanjay Pandey and Mr. Amit Stieve Henry
Abstract:
Sales promotion includes several communications activities that attempt to provide added value or incentives to consumers, wholesalers, retailers, or other organizational customers to stimulate immediate sales.
Download full Lenght Paper......
|
1-7
|
A Study on Influence of Brand on Habitual Buying Behaviour Of Consumers: With Special Reference to Raipur.
Dr (Mrs.) Bobby Brahme Pandey, Dr. Sanjay Pandey, Mrs. Pooja Bahl
Abstract:
Consumer behaviour is the study of when, why, how, and where people do or do not buy a product. It blends elements from psychology, sociology, social anthropology and economics.
Download full Lenght Paper......
|
8-24
|
The Impact Of Economic Globalisation On Macroeconomic Performace In Pakistan (1980-2010).
Sher Ali, Prof, dr Khair uz Zaman and Prof, dr mahmood Shah
Abstract:
This study is devoted to empirically investigate the association between Globalization and economic growth in context of Pakistan for the period 1980-2010. Globalization is defined in this paper as trade openness and financial integration
Download full Lenght Paper......
|
25-37
|
The Impact of FDI in Land on a Developing Host
.
Ankur Sangwan
Abstract:
This paper discusses the impact of FDI in land on a developing hostcountry.A multitude of direct and indirect effects, both positive and negative which can arise from FDI in land are studied.
Download full Lenght Paper......
|
38-48
|
Branding and Brand Extension Strategies.
Dr. R. VENKATESH
Abstract:
The objective of this paper is to study branding and brand extension strategies in the marketing of goods and services, mainly pertaining to the Indian scene.
Download full Lenght Paper......
|
49-57
|
Impact of ownership on the Financial Performance of VRL Logistics Limited Hubli- An Assessment.
Dr. Ramesh.Onkareppa.Olekar
Abstract:
The significance of ownership characteristics and accounting performance measures i.e. ROA and ROE could be explained by the fact that the fundamental evaluation of companies, measured by, its financial indicators such as (ROA and ROE) are the most important factors used by investors in India to assess company's performance.
Download full Lenght Paper......
|
58-78
|
Patients' Expectations and Perceptions in Hospitals: A Comparative Study.
M. A. Bhat and M. Y. Malik
Abstract:
In today's highly competitive healthcare environment, service quality and patient satisfaction have become critical for any healthcare organisation seeking to carve out a competitive advantage.
Download full Lenght Paper......
|
79-98
|
Possible impact on customer perception due to acquisition: the case study on acquisition of Somerfield by Co operative Group in UK Market.
Md. Tamzidul Islam
Abstract:
This paper is aimed to identify the possible affect on customer perception level considering a case on acquisition between Somerfield and Co operative. Customer perception in retail industry depends on some foremost factors like location, brand proposition, customer service, price and quality, product availability etc.
Download full Lenght Paper......
|
99-108
|
Residents' Perceived Impacts Of Tourism: A Case Study Of Manali (HIMACHAL PRADESH).
Dr. Ranbir Singh
Abstract:
Tourism is rapidly growing service industry of India. Its contribution in term of economic, social and environmental development of country is well documented .Himachal Pradesh is not an exception.
Download full Lenght Paper......
|
109-118
|
Examining the relationship between perceived organizational justice and consciousness of employees in Ardabil province tax organization.
Mohammad Feizi, Babak Alem Atashkah and Zohre Alem Atashkah
Abstract:
the aim of the present study was to determine the relationship between perceived organizational justice and employee work ethics Tax Ardabil. The research is descriptive, correlational field study was conducted.
Download full Lenght Paper......
|
119-135
|
Surveying the relationship between Beta, firm size, and idiosyncratic volatility with stock returns in Tehran stock Market.
Jalal Jasour, Sasan Shokri and Omran Fatolhahzadeh
Abstract:
Capital asset pricing model is one of the most practical methods for anticipating the stock return. According to this model BETA as a systematic risk criterion, is the only variable capable to anticipating the return.
Download full Lenght Paper......
|
136-147
|
FDI In Indian Retail Sector-Promises, Issues And Challenges.
Dr.A.Vijayakumar and Ms.S.Jayachitra
Abstract:
Retailing in India is one of the pillars of its economy and accounts for 14 to 15 per cent of its GDP. The Indian retail market is estimated to be US$ 450 billion and one of the top five retail markets in the world by economic value.
Download full Lenght Paper......
|
148-166
|
Exploring The Relationship Between Job Satisfaction And Turnover Intensions Among Nigerian Banks' Employees. A Study Of Selected Banks In Osogbo Metropolis, South Western Nigeria.
Sajuyigbe, A. S., Owomoyela and Itiola K
Abstract:
This research paper exploits relationship between job satisfaction dimensions and turnover intensions among Nigerian banks' employees in Osogbo metropolis, south western Nigeria.
Download full Lenght Paper......
|
167-176
|
CRM with Data Mining & Warehouse: "Optimizes Customer Insight".
Dr. Vikas Saraf, Pawan Thakur and Ms. Lata Yadav
Abstract:
Understanding customer behavior is important to adjusting business strategies, increasing revenues, identifying new opportunities and expanding business activities. The vital importance of such knowledge of these objectives is not new; in fact it's always been a fixture of business success, what's new is that many organizations have an impressive variety of data & information resources that leads to reveal about customer behavior, purchasing decision, price sensitivity, attitudes, etc.
Download full Lenght Paper......
|
177-187
|
Integrity, Competency and Ethical Behaviour.
Utpalendu Mondal
Abstract:
Through this discussion we understand the definitions of integrity, competency, eleven types of common competencies which are predominated in several organizations, meaning of code of ethics and general setting standards of ethical behaviours.
Download full Lenght Paper......
|
188-196
|
The application of classical conditioning theory in advertisements.
Mr. Shaileshkumar J. Limbad
Abstract:
In today's competitive and dynamic marketing world, where companies are striving hard to attract maximum number of consumers, it has become very hard to survive for smaller companies, even huge ones, without innovation and new developments.
Download full Lenght Paper......
|
197-207
|
An Overview Of Emerging Project Management Practices At L&T Construction.
SIMEON S. SIMON and Anand Joshua Daniel
Abstract:
L&T construction is the biggest legacy of two Danish Engineers who built a world-class organization that is professionally managed and a leader in India's engineering and construction industry. It was the business of cement that brought the young Mr.Henning Holck-Larsen and Mr.S.K. Toubro into India.
Download full Lenght Paper......
|
208-221
|
Call for Papers
