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# The Volume7, Issue6 of the journal shall be officially released as on June 1, 2017.

The journal welcomes publications of high quality papers on theoretical developments and practical applications in Computer Science, Management, Engineering and Social Science. Original research papers, and high quality technical notes are invited for publications.

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July 2017
Volume 7, Issue 7

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International Journals of Marketing and Technology (IJMT)
ISSN: 2249-1058


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Volume 6, Issue 7 (July 2016)


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PARTICULAR Page No.
Political Institutions And Ethnic-Economic Conflicts.
Gokhan Koca
1-14
Financial Literacy Initiatives by Axis Bank in India.
Harsh Purohit and Pawandeep Kaur Bindra
15-28
A Study on Marketing Mix in Digital Environment.
RBhautik Shah and Dr. Keyur Nayak
29-41
Role of Product and Services in Satisfaction of Customer: A Case Study of Organic India.
MS. Parinda V. Doshi
42-55
Marketing Practice Of Agricultural Farmers In Small Village At Cauvery Delta Zone.
J.D.Aarthi Dhakshana and Dr.K.V.R.Rajandran
56-63
Future Of Virtual Currency In Indian Context.
CA Madhura Ranade And Dr. Aniruddha Joshi
64-73
Demographic Considerations In Mobile Banking Adoption-An Evaluation.
Dr Buvaneswari P S
74-82
A Conceptual Review Of Experiential Value Perception Using Holbrook's Model On Indian E-Tailing Consumers.
C Shabana Janani And Balamurugan Annamalai
83-96
MSMEs in India: Role of Factoring as an alternative source of fund.
Dr.Rupinder Katoch
97-110
A Study Of Talent Management Strategy Followed By It Companies Towards Placing The Employees On Various Job Levels Based On The Employees' Experience.
Dr. RuhiBakhare and Ms. NeelimaPelluru
111-118
Case study of Coca Cola's eKOCool solar cooler;A Frugal innovation serving as a source of sustainable competitive advantage in Rural markets of Northern India.
Gurpreet Kaur Chhabra
119-129