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PARTICULAR
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Page No.
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Marketing Of Commerce And Management Education:A Global Perspective.
Dr. R.D. Biradar
Abstract:
Education is the innermost call of human kind to evolve, innovate and reach its pinnacle society, culturally and spiritually. This has been the seeking of human being through time generation after generation. Education relates to both intellectual and spiritual attrition comprising of reading, writing, understanding and earning livelihood on one hand and scared qualities like love, patience, truth, righteousness, tolerance etc. on the other.
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1-6
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Internet Based Below The Line Marketing Activities And Its Influences On Indian Telecom Consumers.
Vivek Singh Tomar
Abstract:
The study aims to understand and interpret the effectiveness of various internet based below the line (BTL) marketing activities carried out by the marketers in Indian Telecom Industry. The media and advertising source considered here is primarily social media as it is the most upcoming form of advertising.
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7-20
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Assessment Of Nostalgic Promotion.
DR. Makarand Upadhyaya
Abstract:
This paper discusses the nostalgia in promotion. Nostalgia as a means to communicate with con-sumers has already been more and more favorable in the promotion field. Previous studies have shown that nostalgia has achieved good results in the field of promotion.
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21-31
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Consumer Preference Between Product Features And Brand Elements While Making Purchase Decision Of Television: An Empirical Study.
Diksha Panwar
Abstract:
Consumer behaviour is a study of a set of activities which are undertaken from the stage of pre purchasing to the stage of post purchasing of the product. In today's scenario the consumer prefer latest features and best technology at a reasonable price with the good brand.
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32-42
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Management Education In India: Issues, Challenges And Way Forwards.
Ayesha Khatun
Abstract:
The economic scenario of India faced a radical change during the post liberalization period with a wind of change coming from the west which changed the entire system and India became the hub of world MNC's and there was a sudden heat of competition among the firms operating in India.
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43-57
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Cost Benefit Analysis Of Emulsion Meat Products.
K.Varalakshmi
Abstract:
The present study was carried out to estimate the economics of emulsion meat products on different categories of processing plants. The primary data on input use and output yield of products were taken from studies of NRCM and was analysed using cost benefit analysis, feasibility measures.
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58-83
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Service Quality Of Life Insurance Companies- A Comparative Study.
Dr.D.Sasikala Devi
Abstract:
Life insurance industry contributes to the financial sector of an economy and also provides an important social security net in developing countries. The growth of the life insurance sector in India has been phenomenal.Privatizations of insurance sector has brought in new players in the market with almost all having foreign partners.
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84-92
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Emerging Overview On Global Retail Supply Chain Management Using Information Technology.
Dr. Venkatesh J, Prof. Dr. Bhagaban Das, Dr. Thenmozhi S, Dr. Balasubramanie P and Ms. Shivaranjani G
Abstract:
This paper aims to suggest how retailers can stay competitive ensuring smooth running of supply chain operations. As gone are those days where single channel of retailing and supply chain models developed for servicing the channel was adopted.
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93-108
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Recent Enhancements In RFID Technology For Retail Industry.
Dr. Venkatesh J, Prof. Dr. Bhagaban Das, Dr. Thenmozhi S, Dr. Balasubramanie P and Ms. Shivaranjani G
Abstract:
RFID (Radio Frequency Identification Device) is a worldwide accepted and acknowledged technology for its various benefits and it has especially created a triumph in the retail industry enabling retailers to achieve targets with increased business performance with cost efficiencies in place.
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109-123
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A Study On Growth Factors In Indian Organized Retail Sector By Adoption Of RFID Technology.
Dr. Venkatesh J, Prof. Dr. Bhagaban Das, Dr. Thenmozhi S, Dr. Balasubramanie P and Mr. Priyesh C
Abstract:
Indian retail market is expected to cross 1 trillion USD in 5 years. There is rapid scale growth in the retail market. Consumers are switching on to online shopping. Retailers are expected to be more flexible, agile and catch up with the growing momentum in online business.
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124-129
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