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International Journals of Marketing and Technology (IJMT)
ISSN: 2249-1058

Volume 6, Issue 5 (May 2016)

Download Cover Page IJMT_May_2016......

PARTICULAR	Page No.
A Study on Consumer preference towards non endorsed FMCG products. P.Jayashree Abstract: With the major changes happening in the field of product diversification and competition, it has become important to study about the factors that influence the consumer preference and their buying decision towards non endorsed FMCG products and this study is an attempt to identify and understand how the purchase decision is made in case of non endorsed products. Download full Lenght Paper......	1-12
A Comparative Analysis of Service Quality of Cellular Service Operators in Kashmir Valley. Dr. M. A. Bhat and Ms. Fozia Sajad Abstract: Cellular services have become an increasingly needed service with a very high penetration rate in most of the countries. With the extensive mobile telecommunications usage, the cellular services market is now recognized as most competitive which has also led to lower prices, resulting in the widespread usage with greater variety with service operators finding it difficult to maintain a competitive advantage in their own target markets. Download full Lenght Paper......	13-33
Effects Of Human Resources On Marketing Effectiveness Among Small And Micro Enterprises In Kitui County - Kenya. Mwangulu Johnester Ali, Dr. Robert Otuya and Prof. Ronald Chepkilot Abstract: The Micro and Small Enterprises play an important role in the Kenyan Economy, the role and importance of Micro and Small Enterprises in a knowledge-based economy has been highly appreciated and acknowledged. Moreover, in the present economy, Micro and Small Enterprises are facing tremendous challenges and threats to survive in a competitive environment. Download full Lenght Paper......	34-53
E - Commerce: A New Way of E - Life. Mahammad Irshad M Abstract: E- Commerce or Online Marketing (Internet marketing) is the paperless exchange of goods and services using electric data interchange, e-mail, fax transmissions and electric fund transfers. Today E- Commerce covered all business areas in the fields of trade, industry, science, medical and agriculture etc. Download full Lenght Paper......	54-59
Effect of Integrated Nutrient Management on flower quality and biochemical parameters of African Marigold (Tagetes erecta. L). C.V. Singh, Vidhya Shankar M., B.S. Kasana and Smita Agrawal Abstract: An Integrated Nutrient Management System (INMS) may play a vital role in sustaining both soil health and crop production on long term basis, which may be achieved through combined use of all possible sources of nutrition. The present investigation was carried out during Kharif season of 2009-2010 with 16 treatments in RBD replicated 3 times. Download full Lenght Paper......	60-71
Concepts For Sustainable Agriculture And Rural Development. S.Vijaya.and Dr.V.Saravanan Abstract: Livingstone (1975) clearly states that during the past decade' emphasis in ecology has shifted from ecosystem studies to the evolutionary background of natural communities This shift to natural community should include the use of school gardens and periurban farming in agricultural intensification. Download full Lenght Paper......	72-77
A Study On Customers' Perception And Satisfaction Towards Banking Services With Special Reference To Sbi In Erode Town. Mrs. M.Prema and K.Mythily Abstract: Banking system occupies an important place in a nation's economy. A banking institution is indispensable in a modern society. It plays a pivotal role in the economic development of a country. The State Bank of India, popularly known as SBI, is one of the leading banks in India. Download full Lenght Paper......	78-90