INTERNATIONAL JOURNALS OF MULTIDISCIPLINARY RESEARCH ACADEMY

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International Journals of Marketing and Technology (IJMT)
ISSN: 2249-1058

Volume 8, Issue 7 (July2018)

Download Cover Page IJMT_July_2018......

PARTICULAR	Page No.
Importance Of Taglines In Service Branding(With Special Attention To Banking Sector). Dhanyasree VKa And Jisha S. Kumarb Abstract: Taglines are combination of simple and catchy words used to give idea about a product or service. They are created for advertising purpose. A good tagline carries overall benefit of what it being advertised, whether it is a product or service. Intangibility is a unique feature of service sector which makes advertising a difficult task. Download full Lenght Paper......	1-11
Trends And Patterns Of Karnataka Indirect Tax Before GST. Dr.Manoj Dolli Abstract: The level of taxation and its rate of growth however, can be altered only by changing the individual elements that make up the tax structure. This is a complex matter; each element of the tax system has its own base and is related to distinct economic variables. Download full Lenght Paper......	12-25

International Journals of MultidisciplinaryResearch Academy (IJMRA)

Volume 8, Issue 7 (July2018)

International Journals of Multidisciplinary
Research Academy (IJMRA)