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# The Volume7, Issue 10 of the journal shall be officially released as on October 1, 2017.

The journal welcomes publications of high quality papers on theoretical developments and practical applications in Computer Science, Management, Engineering and Social Science. Original research papers, and high quality technical notes are invited for publications.

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November 2017
Volume 7, Issue 11

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International Journals of Marketing and Technology (IJMT)
ISSN: 2249-1058


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Volume 2, Issue 4 (April 2012)


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PARTICULAR Page No.
Ethical Marketing.
Adediran, Olanrewaju Adewole
1-19
An Assessment - Asset And Liability Management Of Scheduled Commercial Banks In India.
Dr. N. Kavitha
20-44
Customer Realtionship Marketing As A Strategy For Better Banking Relationship - A Comarative Study Of State Bank And Private Bank.
Nalin Abeysekera and V. Kumaradeepan
45-54
How Product Development Influences Product Evaluation.
Stephen C. Jones, Tami L. Knotts and Gerald G. Udell
55-71
Impact Of Television Commercials Upon The Purchase Behavior Of Urban Indian Children.
Sujata Khandai and Bhawna Agrawal
72-91
Factors for Specific Brand Preference - Study with reference to Ponds Talcum Powder.
Dr. S. Valli Devasena
92-102
A Research Paper on Determinants of Corporate Liquidity in India.
Rohit Bansal and Vipan Bansal
103-117
Global Business.
Dr. Chandresh L. Usadadiya
118-125
Marketing of Nanobiogarments.
Divya Christopher, Nidhi Maheshwari and Nitin Kapoor
126-141
Efficient Procurement Management In Uk Construction Projects.
S. Binil Sundar
142-166
Role of Colours in Consumer Preferences.
Dr. Sumesh Raizada
167-186
Agrarian Production Relations (A Micro Study based on Cost of Cultivation Data).
Dr. Thirumagal J Pillai
187-208
How To Handle Different Types Of Retail Shoppers And Make Shopping A Memorable Experience For Them.
Mrs. Gurpreet Kaur Chhabra
209-217
A Balanced Score Card Study On Performance Management System With Special Reference To Keltron - A Case Study Approach.
Simeon S. Simon. and Shiny George
218-237
A Comparative study on Evaluation of Selected Mutual Funds in India.
Ms. K. HemaDivya
238-261
A Study On Customer Perception Towards Mobile Banking In Indian Overseas Bank Chennai.
A. Palani and P. Yasodha
262-276
Enhancing CRM Philosophy in Retail Banking.
Dr.Surendra Kumar and Swati Tripati
277-299
Emergence of Spiritual Tourism in India.
Himadri Phukan, Z. Rahman and P. Devdutt
300-317
A Green Segmentation: Identifying the Green Consumer Demographic Profiles in Sri Lanka.
D.S.Rohini Samarasinghe
318-331