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Call for Papers
March 2024
Volume 14, Issue 03

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International Journals of Marketing and Technology (IJMT)
ISSN: 2249-1058


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Volume 3, Issue 3 (March 2013)


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PARTICULAR Page No.
Consumer's evaluation of supplementary services in the pre-purchase of credit card services (with special reference to Mumbai).
Dr.Gagandeep Nagra and Dr.R Gopal
1-7
Manager Role - Employee Alienation at Work Place.
A.V.N. Lakshmi
8-19
IdentifyingFactors AffectingBank CustomerLoyalty(Case Study: a Set of Melli Bank Branches in East Azerbaijan Province).
Somayeh Aziz Pour, MehrabanHadiPeikani
20-34
Surveying The Relationship Of Between Organization Structure Dimensions And Entrepreneurship In Social Security Organization Of Ardebil Province .
AzimAslani, HosseinAlipur, ArezuPanahi
35-45
The Knowledge Management: Expanding Organizational Intelligence.
Dr. Neetu Sharma
46-61
Impact of Folk Media Communication in Marketing in Rural Spectrum.
Dr. Vidhu Gaur
62-79
Tea Supply Chain; Its Impact on Garden Development: A study on selected Tea Gardens of Assam, India.
Kakali Hazarika
80-89
Role of Advertising on Consumer Buying Behavior-A Non Parametric Test.
Dr. Sangeeta Mohanty
90-99
A Study of Consumer Buying Behavior for Bath Soaps in Pune City.
Dr. K.M. Nalawade and Ajit Nale
100-118
Portrayal of Women in Indian Advertising: a perspective.
Mr.Sumanta Dutta
119-126
Impact of Cultural Factors on Brand Loyalty of Rural Buyers towards Bath Soap (A case study of Bhiwani district in Haryana).
Parveen Vashisth
127-137
A study of Consumer Preferences for buying Passenger cars.
Dr.Poornima Tapas and Ms. Rita Dangre
138-154
Package Design Attributes And Consumer Expectation Of Healthines: A Review.
Jiwan Jyoti and Dr. Ajay Suneja
155-162
Customer Perception on Service Quality of Select Organised Retail Store in Cochin City.
Dr. Girish.K.Nair and Harish K Nair
163-176