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PARTICULAR
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Page No.
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Consumer's evaluation of supplementary services in the pre-purchase of credit card services (with special reference to Mumbai).
Dr.Gagandeep Nagra and Dr.R Gopal
Abstract:
Service products being intangible and experiential in nature are different to evaluate prior to purchase and consumption. Consumers perceive risk while purchasing services and rely on various information sources to make a purchase decision.
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1-7
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Manager Role - Employee Alienation at Work Place.
A.V.N. Lakshmi
Abstract:
we know that Human Resource Management (MANAGEMENT) has placed rising emphasis on employee commitment, in response to organizational demand for human performance.
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8-19
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IdentifyingFactors AffectingBank CustomerLoyalty(Case Study: a Set of Melli Bank Branches in East Azerbaijan Province).
Somayeh Aziz Pour, MehrabanHadiPeikani
Abstract:
The purpose this study is to identifyfactors affectingcustomer loyaltytobanksasone of themost importantmarketing activities. The populationunder study includes allcustomers of Melli Bank in AzarbaijanSharghi Provinceinthe firstquarter of2012.
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20-34
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Surveying The Relationship Of Between Organization Structure Dimensions And Entrepreneurship In Social Security Organization Of Ardebil Province
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AzimAslani, HosseinAlipur, ArezuPanahi
Abstract:
This study focuses on Organizational Structure and Entrepreneurship of Iranian Social Security Organization (SSO) in Ardabil Province. Data has collected from 154 workers of SSO in Ardabil Province by two researcher-made questionnaires with study of variables.
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35-45
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The Knowledge Management: Expanding Organizational Intelligence.
Dr. Neetu Sharma
Abstract:
Knowledge sharing is recognized as being critical to the ongoing development and growth of an organization. Sharing knowledge occurs in many ways and storytelling, often regarded in a light-hearted way and frequently accompanied by wry comments.
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46-61
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Impact of Folk Media Communication in Marketing in Rural Spectrum.
Dr. Vidhu Gaur
Abstract:
The major marketing challenge in rural areas is rural reach and heterogeneity. The geographical spread of rural populace in more than 6, 38,000 villages with diversity of cultures and languages limit the scope of conventional communication in rural areas.
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62-79
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Tea Supply Chain; Its Impact on Garden Development: A study on selected Tea Gardens of Assam, India.
Kakali Hazarika
Abstract:
Tea is the most popular and cheapest beverage after water. People drink tea irrespective of class and age. India is one of the biggest producers, consumers as well as exporters in the global tea market.
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80-89
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Role of Advertising on Consumer Buying Behavior-A Non Parametric Test.
Dr. Sangeeta Mohanty
Abstract:
Today the word advertising is common to all. It figures in each of our daily lives. We see it on television, in the news papers, in the magazines on bill boards etc. Advertising is an indispensable factor in modern society.
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90-99
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A Study of Consumer Buying Behavior for Bath Soaps in Pune City.
Dr. K.M. Nalawade and Ajit Nale
Abstract:
Consumer behavior is a complex, dynamic, multidimensional process, and all marketing decisions are based on assumptions about consumer behavior. The marketer therefore tries to understand the needs of different consumers and having understood his different behaviors which require an in-depth study of their internal and external environment.
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100-118
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Portrayal of Women in Indian Advertising: a perspective.
Mr.Sumanta Dutta
Abstract:
In recent years, Indian advertising has witnessed a significant transformation in the manner in which women are portrayed. The way women are depicted in advertising changes with times, reflecting the transformation taking place in society.
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119-126
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Impact of Cultural Factors on Brand Loyalty of Rural Buyers towards Bath Soap (A case study of Bhiwani district in Haryana).
Parveen Vashisth
Abstract:
The Indian rural market offers a big attraction to marketers. Brand loyalty is an important component of enterprise marketing strategy and it is a major requisite to foster brands' assets.
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127-137
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A study of Consumer Preferences for buying Passenger cars.
Dr.Poornima Tapas and Ms. Rita Dangre
Abstract:
The purpose of this research is to understand consumer's various preferences for purchasing passenger car. Consumer preference for a product can make or break a company. If consumers like a product, it can stay around for years and sell millions in numbers.
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138-154
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Package Design Attributes And Consumer Expectation Of Healthines: A Review.
Jiwan Jyoti and Dr. Ajay Suneja
Abstract:
During the last few years it has been observed that several trends have been changed in food consumption. The working patterns, the increased employment of women, the lack of time, the income growth and several other factors led to the trend for fast food, convenience foods and the packed food.
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155-162
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Customer Perception on Service Quality of Select Organised Retail Store in Cochin City.
Dr. Girish.K.Nair and Harish K Nair
Abstract:
The performance of the retailing sector for the past few years is outstanding and witnesses a huge revamping exercise, significantly contributed by the growth of the organized retailing. Rapid urbanization, exposure to large number of foreign brands and changing lifestyle and preferences has contributed to the growth of retailing in India.
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163-176
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