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PARTICULAR
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Page No.
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The Evaluation of Intellectual Asset Performance by Balanced Score Cards.
Mohammad Taleghani and Frouzesh Fallah Hassanpour
Abstract:
Great changes in banking industry have developed a situation in which understanding intellectual assets is of prime significance. Real assets of organizations are employing and application expert human resources, knowledge and human skills and in other words hidden assets.
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1-10
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The Impact Of Brand Equity On Consumer-Based Brand Resonance.
Narges Delafrooz, Mohammad Taleghani and Sepehre Vasheghani Farahani
Abstract:
What helps to companies to set them in market, to subject less competitive possible risk and to have much intermediate role on cooperation and support opportunities of brand development, is their strong brands. Therefore, nowadays, creating strong brands has been changed to one of priorities of every organization.
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11-25
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The Dual Reciprocity Boundary Element Method And Numerical Solutions Of One-Dimensional Transient Heat Transfer Problem.
Walter Arthur Nondi, Thomas Onyango, S. N. Muthiga and N. B. Okelo
Abstract:
The dual-reciprocity boundary element method for the solution of a one-dimensional transient heat equation with a source term is considered. We give a numerical solution to this kind of heat equation. Discretization of heat equation using BEM and the solution of boundary integral equation is further discussed and results presented in graphs.
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26-36
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Customers' Perceptions Of Electronic Banking In Nigeria.
Akinyomi and Oladele John
Abstract:
This study examines customers' perception of e-banking in Nigeria. Survey research design was employed in the study. Data were collected using structured Likert-scale questionnaire administered to 300 purposively selected banks' customers in Lagos. Descriptive statistic was used in analyzing the data.
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37-48
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Adoption Of Mobile Advertising In Tehran Province.
Narges Delafrooz and MasoumehMaghsoudi
Abstract:
Advertising through SMS is one of the issues that have been raised marketing in the field of in the present . The purpose of this project is to investigate the attitudes of men and women towards the advertising message. 370 consumers surveys were conducted about receive advertising SMS.
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49-56
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A Study On Financial Performance And Key Indicaters Of Lucas Indian Service Limited, Chennai.
R. Poornima Rani
Abstract:
Ratios make the related information comparable. A single figure by itself has no meaning, but when expressed in terms of a related figure, it yields significant interferences. Thus, ratios are relative figures reflecting the relationship between related variables. Their use as tools of financial analysis involves their comparison as single ratios, like absolute figures, are not of much use.
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57-63
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Cryptography Unveiled.
Aabha Sharma, NikhitaUpreti,Divya Bali and NikhitaPahuja
Abstract:
In today's scenario security has become a major issue in the society. It is a broad topic that covers a multitude of sins. It is concerned with making sure that nosy people cannot read, or worse yet, secretly modify messages intended for other recipients. In order to adjudicate this problem there are various methods and one of them is cryptography.
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64-74
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The deadly weapon with children: Pester Power , :A case study of NCR region.
Prof. Deepa Agnihotri
Abstract:
Nagging ability of the children to purchase the desired products is called Pester power. Due to the influence of advertisements, peer, easy access to information has lead to increase their potential in influencing their parents decision about products. The marketers have now realized that how important these kids are as consumers.
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75-82
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On the Non-Homogeneous Binary Quadratic Equation.
M.A.Gopalan, S. Vidhyalakshmi and E.Premalatha
Abstract:
The Binary quadratic equation given by is analyzed for its patterns of non - zero distinct integral solutions. A few interesting relations among the solutions are exhibited.
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83-88
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Energy Harvesting Via Road Transport Pressure.
Sami Al Hossain and AZM Ariful Haque Real
Abstract:
The formation of acquiring the energy surrounding a system and covering it into usable electrical energy is termed power producing.Producing electricity using transportation pressure utilizing the speed breaker and piezoelectric effect is very innovative and useful.Electricity is the basic part of nature and it is one of our widely used forms of energy.
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89-103
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Identification Of Soil Erosion Prone Areas Using Remote Sensing And GIS In Part Of Tiruppur District, Tamil Nadu, India.
M. Pandian, P. Pavithra and K. Srimadhi
Abstract:
Soil erosion by water is a critical problem with terrain due to various anthropogenic pressures as well as natural factors. Its assessment and mapping of erosion prone areas is very essential for soil conservation.
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104-114
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Spectrophotometric Determination of stability Constant and Free Energy of Formation for the Complex of Cu(II) with 3, 6-Pyridazinediol
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Dr Shashi Lata Singh |
115-117
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