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Page No.
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The Impact Of Participatory Decision Making In Organizational Management.
Bagiwa Zulaihatu Lawal and Muhammad-Bashir Owolabi Yusu
Abstract:
Many studies have been conducted on decision making, but little has been known about participatory decision making as an essential ingredient in the quest for better organizational management. Research has shown that participatory decision making contributes to better decisions and strategies.
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1-17
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Brand Equity of Private Labels in India.
Vinamra Jain and Ashok Sharma
Abstract:
This article focuses on retail brand equity to understand where this retail brand value stems from and how to measure it. This research is based on retail branding in India. A qualitative study aims at identifying which are the specific dimensions of brand equity to be adapted by retail brands of private label.
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18-30
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A Study on Buying Behaviour of Indian Consumers Regarding Shoes.
Prof R. Sudhakar, Suraj Kumar Singhania , Akshaya Iyer And Avnish Kesarwani
Abstract:
Over the past decade competition has increased significantly. Globalization has induced the entry of companies like Adidas, Nike and Puma to Indian market. This paper will highlight the adaption status of consumer to these brands and other existing brand in the country.
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31-43
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A Study On Financial Performance And Key Indicaters Of Lucas Indian Service Limited, Chennai.
R. Poornima Rani
Abstract:
Ratios make the related information comparable. A single figure by itself has no meaning, but when expressed in terms of a related figure, it yields significant interferences. Thus, ratios are relative figures reflecting the relationship between related variables.
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44-50
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A Study On Buyer Behaviour Towards Maruti Cars In Erode City.
Pparimala. Devi
Abstract:
Cars are a part of people's lives. These automobiles bring convenience and ease to our lives because it helps us go from one place to another without breaking a sweat. Cars are very useful during emergencies. For example, hospitals make use of ambulances. Lastly cars are very important in terms of safety.
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51-65
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Impact of FDI on the Weaker and Marginalized Dalits in India.
Navneet Kaur
Abstract:
FDI is the Foreign Direct Investment by one economy in an enterprise of another economy. The objective behind this investment is to establish an interest in the investee economy. This interest is built up by buying the company or expanding the already set-up business activities in the target country.
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66-71
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Economic Geography of the Web Hosting Providers to the Turkish Travel Agencies.
Dr. Ridvan Kozak
Abstract:
Outsourced website hosting is an extremely competitive business on a global scale. The aim is to search the economic geography of the web hosting providers to the Turkish travel agencies in the context of the overseas or domestic providers. Almost all of the domestic hosting providers are located in certainprovinces.
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72-88
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Impact Of Direct/Online Marketing On Traditional Channels.
Ms Shilpy Malhotra
Abstract:
In the era of globalization, everything is connected through internet. Almost every other person has an access to the online marketing channels where they can order anything that they desire for. Using Google to find out where the product that they desire would be available and then going straight away to the website to order the same thing is becoming very common now a days.
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89-96
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A Statistical Analysis Measuring The Impact Of The U.S. On India's Economy.
Pete Mavrokordatos and Stan Stascinsky
Abstract:
This paper briefly deals with political history of India and its independence from British government, and concentrate on the statistical data that report the economic and financial performance of India from 1980 to 2000. The statistical data presented are: GDP growth rate, unemployment and inflation rates, trade accounts, population size and growth rate, and other factors.
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97-114
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Impact Of Outsourcing On The Organisations Opting For It.
Ms Shilpy Malhotra
Abstract:
The research paper concentrates on whether outsourcing is a good option for the companies going in for expansion or not. It discusses why companies generally opt for outsourcing in the manufacturing function and tells about the main benefits that these companies get when they opt for outsourcing.
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115-122
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Challenges And Opportunities Of Youth Enterprise Development Fund In Employment Creation In Kisumu West Sub-County.
Tom Mboya Awiti,Adrian Mukhebi,Maria Onyango and N. B. Okelo
Abstract:
This paper establishes the challenges and opportunities of youth enterprise development fund on employment creation for youths in Kisumu West district. The study adopted a descriptive survey design. A sample of 30 youth groups was selected out of 45 groups in the district through random sampling technique.
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123-136
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Consumer Response Towards Green Products.
K.Sudhalakshmi and Dr.K.M.Chinnadorai
Abstract:
Our lifestyle has changed in this fast paced world as compared to few decades ago. Today, more and more people are caught up in an endless cycle of buying and throwing away, seeing consumption as a means of self-fulfillment. Consumption is the reason why anything is produced.
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137-146
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The Role of Strategic Corporate Social Responsibility in Effective Brand Management.
Ambreen Afzal, Ayesha and Dr. Fareeha Zafar
Abstract:
In this paper we aim to explore the bond that linkcorporate social responsibility and business imagei.e. how the integration of CSR strengthens the brand equity. Furthermore, we attempt to answer to what extent corporate social responsibility behavior is certain by the strategic business illustration for long term profit.
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147-159
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The Impact Of Relationship Marketing Practice On Customer Loyalty.
Nalin Abeysekera and Natkunarajah Umakanth
Abstract:
Managing effective Relationship Marketing Practices are increasingly important in the banking industry. Since the length in years of customer relationships are one of the most important factors that contribute to the profitability. As a result Customer Satisfaction may be one important driver of Customer Retention
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160-174
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Relevance of Saving and Investment for Growth in India: A Granger Causality Approach.
Dr. Archna Chaudhry
Abstract:
The puzzle to know the growth story of a nation has always been interesting. During this course we try to identify the factors which lead to more growth of few and less of others. Savings and investments are supposed to play a major role in this story.
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175-184
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