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PARTICULAR
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Page No.
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A Comparative Study of the Level of Job Satisfaction Among Resident Doctors & Nurses Working at a Tertiary Care Teaching Hospital of Jammu & Kashmir.
Abdul Hakim, Farooq Ahmed Jan, Rehana Khurshid and Yudhvir Singh Kotwal
Abstract:
The issue of job satisfaction among resident doctors and nurses can never be ignored because of their significant role in maintaining the basic purpose of the hospitals and health care delivery system.
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1-13
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Online Marketing ( Some Discrete Points Of Discussion ).
Sakshi Gupta
Abstract:
Internet marketing is the process of selling products and business services to the consumers and promoting through online advertising. The main fact of internet marketing is making money through online. Its is the collaboration of principles, strategies, techniques and tactics.
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14-21
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An Examination Of The Correlative Impact Of Wages And Salaries Administration On Employee Job Performance And Survival Of Families In Nigeria: An Opinion Survey.
Nafiu, Akeem Tunde, Dr. Orugun, Juwon Johnson and Dr. Sule, Ja'afaru Garba
Abstract:
It is no doubt that wages and salaries are the life-blood of the Nigerian economy. Wages and salaries administration program triggers employee performance. This paper aimed at investigating the correlative impact of wages and salaries administration on employee job performance and survival of families in Nigeria.
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22-36
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To Study And Analyse Customer Satisfaction Of Product Gas Circuit Breaker (Gcb) In Different Electrical Companies In Nashik, Maharashtra.
Mr. Vishal Waman Wagh, Prof. Bhalchandra Balkrishna Bite and Prof. Mayur Subhash Punde
Abstract:
AFETR BEING in the doldrums towards the end of the 1990s, the Indian electrical equipment industry is seeing a revival in the last couple of years with the growth rate averaging 7 per cent per annum.
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37-45
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India: Unlocking The Demographic Dividend.
Imran Ali
Abstract:
During the past few years, a number of studies have made very optimistic projections about India's demographic dividend. Demographic factors have appeared in discussion as it is important to reap benefits of demographic dividend for sustainable growth in India.
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46-57
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An analytical study of the relationship between sales performance with parameter of emotional intelligence.
Prof Sunil Chougule and Dr Sanjay Patankar
Abstract:
Indian pharmaceutical industry is expected to be of US $ 55 billion by the year 2015. India is fourth largest manufacturer of drugs by volume & thirteenth largest by value in the global market.
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58-61
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Anthropomorphism goes digital in the branding game - can it sustain the brand power?
Dr. R. Venkatesh and Ms. Pallavi Sinha
Abstract:
With online marketing gaining ground in India, marketers are going digital in their promotion too. What better strategy can they employ than introducing mysterious, sensuous digital agents not only to promote their brand but also to keep consumers attached to the brands.
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62-73
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A Study on Brand Building of Small and Medium Sized Enterprises - A Conceptual Model.
Dr. Swati Mukherjee
Abstract:
With a view to identify the importance of branding in small and medium sized enterprises, this article focuses on extensive literature review and various case studies of small establishments of India. The concept of branding is synonymous with the big firms as it facilitates to create a differential image in a cluttered market.
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74-88
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Marketing Information System (MkIS): Outline for Small and Medium Enterprises (SMEs) in Punjab.
Dr. Rahul Hakhu, Dr. (Ms) Ravi Kiran and Dr.D.P.Goyal
Abstract:
Marketing information system (MkIS) has traditionally been proposed to provide marketing managers a thorough process of intelligence gathering. In India, the potential of the Small Medium Enterprises (SMEs) is to garner revenue and identify their keenness to utilize (MkIS).
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89-99
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Fast Food and Obesity in India.
Ms. Chaitali Bhattacharya
Abstract:
With the touch of globalisation and for a variety of economic and social reasons such as low cost, convenient and time-saving, people are inclining more on food prepared outside the home as a source for take-away and away-from-home consumption than in the past.
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100-109
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Understanding Tourist Destination Image.
Dr Ranbir Singh
Abstract:
The paper is aimed to examine the concept of destinations image and its utility in promotion of tourism industry. The term "image" has been used by different disciplines with different meanings. This paper is a modest effort to analyze different elements and components of the concept and its process with major factors affecting in its formation.
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110-114
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Call for Papers
