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Page IJMIE_May_2015......
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Page No.
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Does Sense Reacts For Marketing - Sensory Marketing.
Dr. Sanjeev Singhal and Kanika Khare
Abstract:
Sensory Marketing is the marketing activities that focus on understanding perception of the consumer, the process starts from the stimuli that affect senses of the consumer to how the customer interpret, understand and respond those stimuli.
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1-13
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Chunk Scheduling Using Optimized Mixed Bayesian Technique In P2p Video On Demand.
D Sugandhi Mariyal and R Nithya Devi
Abstract:
Peer-to-peer (P2P) streaming tries to achieve scalability and at the same time it meets real-time playback requirements. The performance of the peer-to-peer streaming systems is the streaming quality they can provide to the peer for the better performance.
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14-28
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Characterization of Heat Transfer Fluids by Surface Tension and Contact Angle Measurements.
Osita Sunday Nnyigide,Reza Salehiyan and Li Xialoei
Abstract:
It is required in heat transfer applications that a coolant fluid makes and retains contact with the surface being cooled. This phenomenon is called surface wettability. Surface tension and contact angle measurements are effective tools used to measure the degree of surface wettability of liquid coolants.
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29-37
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Privacy Preserving Mining of Association Rules in Horizontally Distributed Databases.
S.Jayalakshmi and ebaMoses.T
Abstract:
This paper, provide a secure mining in horizontally distributed databases by using association rules. We used Fast Distributed Mining (FDM) algorithm which is unsecured distributed version of the Apriori algorithm. Horizontally Distributed Databases divides the relation tuples, so that first subset of rows is present within the site 1 and another subset is present within the site 2. Original relation is obtained by taking union of all the sets.
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38-50
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A Survey On TCP Congestion Control In LTE Network.
Prof. Sapna Choudhary
Abstract:
In the Long Term Evolution (LTE) network, buffer overflows often occur in the evolved Node B (eNB) when dealing with the traffic bursts from the wired part due to restricted bandwidth or environmental interferences in the wireless part.
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51-59
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Predicting the Opening of Indian Stock Market.
A Jiran Meitei and Rajkishan Nair
Abstract:
Price volatility at the opening of any market is driven by forces outside the regular trading session and predicting the exact opening price of any market is very difficult. In this paper an attempt has been made to predict the percentage change in the opening price of the Indian Market, represented by BSE, by using the multiple linear regression, taking the other major Asian markets as the independent variables.
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60-72
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Psycho-Social Problems And Coping Of Women With Alcoholic Spouses In Rural Malwa Area, Dist. Ludhiana, Punjab - A Pilot Study.
Prof. Dr. Arindam Kanta Banerjee, Ms. Ramneek Kaur and Ms. Manpreet Kaur
Abstract:
The present study was conducted to assess the psychosocial problems and coping of women with alcoholic spouse, in village Gahour, 56 km from Raikot city in distt. Ludhiana. The objectives of this study were : 1. To assess the psychosocial problem of women with alcoholic spouse 2. To assess the coping of women with alcoholic spouse
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73-88
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Enhancing Usability Through Integrating Visualization Techniques For Young Learners: A Case Study Of The Proposed One Laptop Per Child (Olpc) Project In Kenya.
NicholisMutisyaMutua, Dr. Wilson cheruiyot and Dr. Stephen Kimani
Abstract:
The idea of combining the effective visualization techniques to enhance usability among young learners is becoming a problem in human computer interface (HCI). Several visualization techniques have been established for effective user interfaces development. The research is focused on coming up with the effective usability visualization techniques for integration in young learners user interface.
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89-100
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A Study Of Factors Influencing Employee Engagement At Public Sector Undertakings.
Mrs.Ashwini Ramgade
Abstract:
Employee engagement has a positive impact on productivity, absenteeism, attrition, and it increases the overall organisational effectiveness. Understanding the importance of employee engagement, employers are now trying to find the level of employee engagement in their organisations and take efforts to increase it.
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101-114
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Networking and Export Performance: The Case Of The Kenyan, Agri-Based Export Oriented Small and Medium Enterprises.
Patrick Mulyungi, Professor ElegwaMukulu and Dr. Antony WaitituGichuhi
Abstract:
The study examined the influence of networking on the performance of agri-based export oriented SMEs in Kenya. A survey was conduct on 96 agri-based export oriented SMES using a questionnaire. Descriptive statistic results confirmed that business links abroad, international trade fairs, membership to trade organizations with mean scores of 4.38, 4.2, and 4.12 respectively were important to networking.
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115-137
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Impact of Resilience Capacity on Work Life Balance and Job Performance of Executives in the Pharmaceutical Industry.
Dr.Patiraj Kumari and Vijayashree Sangwan
Abstract:
The Indian pharmaceutical sector is marked by fierce competition, innovations, research and development, increasing employment and assurance of improved quality in the health sector; severe regulatory framework etc. The executives play a critical role in the performance and the growth of the industry. In doing so, they need to perform their best on the job and are also supposed to strike a fine or satisfactory balance between the time and efforts they devote both in their work and personal life.
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138-153
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Advanced Mechanism Of Intelligent Third Party Auditor in Cloud Computing.
Monisha Chauhan, Dr. Mamta Bansal and Dr. R.P. Agarawal
Abstract:
Cloud computing has been used for data storage as well as computational purposes. It is internet based computing through which we share data along with various services also. The main and important concerns about the cloud storage services are authorization and trust management for the cloud service provider(CSP).
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154-169
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Security Issues in Cloud Computing.
Mahesh Arun Sale
Abstract:
More and more businesses are seeking cloud services as cloud computing increases its presence in public sector. These cloud services include SaaS (Software as a Service), Platform as a Service (PaaS), Infrastructure as a Service (IaaS) etc. The security nuances of cloud are becoming more evident as cloud computing expands rapidly.
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170-180
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Apt File System.
Monisha Chauhan, Dr. Mamta Bansal and Dr. R.P. Agarawal
Abstract:
Apt File System is a social distributed file system that allows users to save their files. Apt File System reduces the servers' costs by harnessing idle resources. If user wants to share part of his drive with the Apt File System network he receives additional storage from Apt File System.
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181-192
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A Study On Customers' Preference And Satisfaction Towards Imitation Jewelleries Of Selective Shops In Coimbatore City.
Mrs.M.Banu Rekha and Ms.S.Manopriya
Abstract:
A study on customers' preference enables marketer to predict a customers' preference in the market; it also understanding of the role of that consumption has in the lives of individuals. Customers' research takes place at every phase of the consumption process, before the purchase, during the purchase and after purchase.
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193-202
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Five Star Hospitals - A Way Forward To Facility Management In Health Care Industry.
Dr K.Venugopal, Abebe Worku Hassen, Haimanote Belay Alemayehu and Solomon Tadesse Tolera
Abstract:
The growth of the healthcare industry is to be fuelled by the rising purchasing power of the Indian middle class, which is willing to shell out more for quality healthcare that is today more available than, say 50 years ago, thanks to the involvement of the private sector in the healthcare industry and hospital management.
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203-210
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Management Of Agricultural Solid Waste Through Vermicompost, Nadep Compost And Pit Compost Method.
Balbhim L . Chavan, Mangesh. M. Vedpathak and Bhimashankar R Pirgonde
Abstract:
Disposal of organic wastes from different sources like domestic, agriculture and industries create environmental hazards and economical problems. The present study was undertaken to convert agricultural solid waste into value added manures by various methods including vermicomposting, NADEP aerobic method and pit method of composting.
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211-216
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GROWTH AND INSTABILITY OF BOVINE POPULATION IN RAJASTHAN
(DISTRICT LEVEL)
MAHENDRA SINGH
Abstract:
To find growth pattern and instability in bovine population in Rajasthan at district level. Annual
Compound Growth Rate (ACGR) and Instability Index for Cattle and Buffalo population were
estimated at district level between 1977 to 2012.
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217-228
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AN EMPIRICAL STUDY ON NEED OF INNOVATIVE
PRACTICES BY HIGHER EDUCATION INSTITUTE FOR
ECONOMIC DEVELOPMENT OF INDIA
Deepak Kumar
Abstract:
Higher education faces many more challenges today than ever before in its history.
Universities and colleges are challenged by
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229-238
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