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PARTICULAR
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Page No.
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Non-Financial Incentives as Motivational Strategies for Employees and Organizational Performance in the Nigerian Banking Industry.
ELIJAH, Olusegun Akinola, ALIMI, Olorunfemi Yasiru and ALESE, Olajide Johnson
Abstract:
This paper investigates the non-financial reward aspect of employee motivation towards enhancing organizational performance in the Nigerian banking industry. Primary data on features and system of operations of a sample of 192 regular staffs and 75 experts from five commercial banks were collected through the administration of questionnaire in Lagos state.
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1-20
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A Comparative Analysis Of Marketing Of Organic And Inorganic Cotton In Tamil Nadu.
Dr. J.S. Amarnath
Abstract:
The study was conducted to estimate the price spread and marketing efficiency in organic and inorganic cotton marketing in Erode district of Tamil Nadu. Three marketing channels were identified in the district. In all the channels, price spread of organic turmeric was less than inorganic turmeric since the marketing cost was lower in organic turmeric.
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21-34
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Measuring The Performance Of Insurance Sector In India - A Trend Analysis.
Mr. Suresh A.S
Abstract:
Insurance industry contributes to the overall growth of Indian economy and also provides social security to one and all. There exists innumerable players of both private and government in insurance sector. Life insurance in current form was introduced in 1818 when Oriental Life Insurance Company began its operation in India.
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35-42
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A Study On Impact Of Social Networking Websites Used Among The College Students In Coimbatore.
Dr.U.Vani, Ms. P.Janani and Mrs. K.Lavanya
Abstract:
The paper entitled "A study on impact of social networking websites used among the college students in Coimbatore" briefs about college student's attraction towards social networking websites. This research is conducted to explore the impact of social networking websites and its role on academic life and learning experiences of students.
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43-53
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E-Retail:A new age platform for traditional retailers and resellers.
Dr. Basavaraj S Kudachimath and Nikhil S Ragashetti
Abstract:
Electronic Retailing (E-Retail)has seen a tremendous growth over the recent years due to accessibility of computers and internet by the masses. According to a research report by CRISIL, Indian E-commerce growth is expected to grow by 50-55 percent per year with revenues of Rs. 504 billion in 2015-16. Moreover, the changing dynamics of the consumer market from traditional shopping in retail outlets to retail websites has given ample opportunities for many companies to setup their own venture within a very short span of time.
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54-61
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From a Plan to Generating Revenue: How is Social Media Strategy Used to Generate Business in the Retail Industry in India?
Priyanka.P.V and Dr.Padma Srinivasan
Abstract:
Five years ago, few general managers outside the technological industry had heard the term "social media." As social networking services such as Facebook and Twitter broke loose on the mainstream business scene, the majority of companies stood on the sidelines trying to derive a meaning and develop a direction towards which the market was developing.
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62-74
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A Study On Influence Of Branding On Customer Preference Of BSNL, Tiruchirapalli District.
Dr. K.Mahalakshmi
Abstract:
Organizations develop brands as a way to attract and keep customers by promoting value, image, prestige, and lifestyle. By using a particular brand, consumer develops positive image about the brand. In this competitive arena communication plays a vital role so the Telecom Industries are the major source for communication.
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75-90
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Impact of Oil Price Movement on the Nigerian Stock Market.
Onodugo, Ifeanyi C. and Dr Benjamin A. Amujiri
Abstract:
This paper seeks to assess the effect of oil price movement on the Nigerian stock market. Multiple linear regression and vector auto-regression technique were employed to measure the extent to which the value of share traded in the Nigerian stock market was influenced.
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91-104
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Underlying Drivers Of Corporate Branding Adoption.
Gitonga, Patrick. K and Thuo, Kuria. J
Abstract:
This article presents a review of literature on the key drivers behind the adoption of corporate branding by organisations. In this regard it traces the origins and evolution of corporate branding from the academic and managerial perspective and attempts to identify the major factors that have led to this adoption and thus provides the link between this adoption and the changes in the dynamic environment, in which organisations operate in.
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105-122
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Determinants of Supply of Locally Processed Poultry Meat in Greater Accra Region of Ghana.
Richard Takyi-Mensah, Ernest G. Asante, Simon Cudjoe Fialor and Richard Kwasi Bannor
Abstract:
The major constraints identified by farmers using Kendall's Coefficient of Concordance were high costs of inputs, low tariffs on imported meat, high borrowing costs, relative cheaper price of imported poultry meat and higher prices of locally processed meat. The degree of agreement of rankings by poultry producers was 42% using the Kendall's Coefficient of Concordance.
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123-138
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Estimates of Capital Formation Present Status & Issues.
Dr. Avaneendra Mishra and Dr. Anju Pandey
Abstract:
It is a well-known fact that there is an urgent need to re-energies Uttar Pradesh's economy, including both agricultural and the non-farm sector. A number of recent initiatives undertaken intend to augment the capital formation, which could contribute positively in this regard. Capital formation is also likely to contribute in improving the poverty scenario.
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139-164
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Emergence of Private Labels in India.
Vivek Bajpai
Abstract:
"The growth of organized retailing has led to the emergence of private labels in India. Although initial growth of private labels in India has been limited to certain categories like grocery and apparel, it is expected to expand into many other categories as well. The private labels may be an enormous opportunity in Indian market but it is also accompanied by country specific challenges.
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165-176
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