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Call for Papers
March 2024
Volume 14, Issue 03

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International Journals of Marketing and Technology (IJMT)
ISSN: 2249-1058


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Volume 5, Issue 8 (August 2015)


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PARTICULAR Page No.
Role Of Internet Including Social Media Sites In Marketing And Advertising.
Shweta Bathla and Meenakshi
1-15
Phenomenal Rise Of Social Media Marketing In Service Sector.
Dr. Khushdip Kaur and Mrs. Ramneek Kaur
16-32
A Study On The Influence Of The Valentine's Day Special Event Promotions On Guests' Intention To Visit, Propensity To Spend, Expectation Of Service Quality And Purchase Risk In A Selected Deluxe Hotel In Relation To The Love Stages.
Roshni R. Mansukhani
33-50
An Exploratory Study On The Use Of Social Media For Social Marketing.
Ms. Shweta Sharma
51-68
Customer's Perception And Factors Influencing Usage Of E-Banking Services :With Special Reference To Management Institutions In Jabalpur Region.
Mrs. Meghna Jain and Dr. Shubhangi Dhagat
69-94
Rural Marketing In India: A Brighter Perspective.
Ruchika Vermani
95-103
A Discriminant Function Analysis On Service Quality In Higher Education .
Maria Josephine W and Kirubashini B
104-115