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PARTICULAR
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Page No.
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Role Of Internet Including Social Media Sites In Marketing And Advertising.
Shweta Bathla and Meenakshi
Abstract:
Today, we are in the 21st century & 2015 is running and people of the world do not find time to come and interact with each other. The vast technology provides us source through the internet that is social net working sites which now helps in connecting people who stay far and remain connected. People are majorly occupied with these sites so, marketers have chosen this mode to promote their product like on face book, twitter etc.
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1-15
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Phenomenal Rise Of Social Media Marketing In Service Sector.
Dr. Khushdip Kaur and Mrs. Ramneek Kaur
Abstract:
Communicating thoughts and opinions require use of a medium. Through passage of time and development of technology, man has moved from written to audio to audio-visual media. Electronic media is the latest form of communication of which social media is of paramount importance. The revolutionary growth of internet usage due to the invention of smart phones and consequently the in-depth involvement of people in social media has affected various fields.
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16-32
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A Study On The Influence Of The Valentine's Day Special Event Promotions On Guests' Intention To Visit, Propensity To Spend, Expectation Of Service Quality And Purchase Risk In A Selected Deluxe Hotel In Relation To The Love Stages.
Roshni R. Mansukhani
Abstract:
Special event promotions are particularly one of the popular ways of promoting restaurants in Asia (Sun et al, 2009). The use of special event promotion in full service restaurants have been recognized as an important marketing tool (Cohen, 2008) and it has been found that there is a relationship between the level of promotion and success in restaurants (Stephens, 2008).
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33-50
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An Exploratory Study On The Use Of Social Media For Social Marketing.
Ms. Shweta Sharma
Abstract:
Social media refers to the online media that allows multi-directional conversations and real time interactions such as social networking sites (SNS), blogs, discussions forums, content sharing, social bookmarks, wikis etc. Over the last decade, social media marketing has become a key focus area for both marketing practitioners and researchers.
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51-68
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Customer's Perception And Factors Influencing Usage Of E-Banking Services :With Special Reference To Management Institutions In Jabalpur Region.
Mrs. Meghna Jain and Dr. Shubhangi Dhagat
Abstract:
E-Banking is a medium of delivery of banking services and a strategic tool for business development. It has not only gained wide acceptance internationally, it is also being widely used in India. E-Banking is of great importance to customers as well as Bankers. The usage and awareness level about E-Banking differs between the customers of Public and Private sector Banks.
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69-94
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Rural Marketing In India: A Brighter Perspective.
Ruchika Vermani
Abstract:
Indian Rural markets have been growing at a very faster pace over the last few years. Rural marketing has tremendous importance in the corporate sector. Its importance is rising day by day due to the improvements in the technology in agricultural sector. The rural population in India accounts for around 627 millions which is approximately 74.3% of the total population who resides in 6,38,365 villages. Future of rural marketing is very bright in India.
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95-103
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A Discriminant Function Analysis On Service Quality In Higher Education .
Maria Josephine W and Kirubashini B
Abstract:
The service sector has grown considerably since the 1970's and services are now playing an increasingly an important role in the economy of many nations Abdullah,2006a). Among the industries that are dominant in the services, Higher Education Industry plays a predominant role towards the development of a country. In the area of higher education, the concept of what constitutes quality is still developing and keeps on emerging because the educational environment is dynamic.
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104-115
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