International Journals of Multidisciplinary Research
Academy (IJMRA)

Abstract:
Coffee industry uses large quantities of water during its processing. It has been estimated that 40-45 L of waste water is produced per kilogram of coffee. The waste water from coffee industries has high concentration of organic pollutants and is very harmful for surrounding water bodies, human health and aquatic life if discharged directly into the surface water.
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Abstract:
The purpose of the study is to investigate the impact of Whistle blowing on corporate governance through the moderating effect of the employee's age and to analyze the factors affecting whistle blowing in an organization. A sample of 200 employees were studied from Public sector organization through simple random sampling technique.
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Abstract:
Corporate Social Responsibility (CSR) could be defined as a collection of actions by a firm in an effort to advance the promotion of social good beyond the immediate interests of the firm/shareholders and beyond the legal requirements. It is about conducting business in a more socially acceptable manner. Although several studies have been carried out on the relationship between CSR activities within companies and their performance limited studies have addressed how to manage corporate social responsibility to make it effective.
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Abstract:
Globalization has led to the entry of Dairy products from foreign countries into the Kenyan market leading to competition. The emergence of new local companies is a threat to New Kenya Co operative Creameries. The purpose of this study was to determine the influence of Corporate Social Responsibility on Performance of Milk Processing Companies, a case of New KCC, Sotik-Kenya.
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Abstract:
In recent years the relation between economic performance and civil conflicts has generated a considerable amount of interest among economists. Not surprisingly within the span of a few years a lot has been written on the subject (Blattman, 2010). The topic of tribal women in left wing extremism has emerged as a major issue of serious concern in tribal communities in Chhattisgarh.
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Abstract:
LG Electronics is a Korean based global brand in the field of consumer electronics, home appliances. The critical analysis in identifying the steps taken by the LG Electronics in the light of the existing literature review helps to core relative these steps with the enhanced brand image brand value and brand positioning.
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Abstract:
Work performance has been identified as the significant key for both manufacturing and service industries/ or organizations to gain competitive advantage and superior productivity. Although competitive advantage is more relevant to private sector, it can be extended to public sector by including 'serving the public' because it is the ultimate objective of the public sector .
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Abstract:
With a huge expansion of the education system, major steps have been taken to enhance education standards but somewhere along the way, we seem to have lost sight of our traditional ethics and values. The standard as measured by the percentage of marks obtained in examinations has been rising to unprecedented levels. But, unfortunately there is a marked decline in the character, moral values and general behaviour of students coming out of educational intuitions.
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Abstract:
The research aims to understand that how customer satisfaction is helpful in building brand loyalty with special reference to IT sector. In order to accomplish this, secondary data of previous research related to customer satisfaction and brand loyalty has been used. The results show that if the expectations of the customers related to products have met, the customers are likely to be satisfied.
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Abstract:
The present research study is an attempt to understand the cause related marketing initiatives of the select telecom companies. A comparative assessment of the campaigns has been done in terms of time duration, congruence, resource investment and senior management involvement. Furthermore effectiveness of these campaigns has also been studied in terms of their ability to enhance behavioural intensions and brand image.
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Abstract:
According to Report of World commission on Environment and Development (UN, 1987), Sustainable development is acknowledged as a pattern of resource use that aims to meet human needs while preserving the environment, so that these needs can be met not only in present, but in the indefinite future. Sustainability is constituted on three dimensions- the environment, the economy and society. Consequently, sustainable development is based on sustainability in environment, economic and socio-political arena.
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Abstract:
Businesses in India are now more confident than ever about the growth of the country's rural consumer markets. On account of the green revolution in India, the rural areas are consuming a large quantity of industrial and urban manufactured products. In this context, a special marketing strategy, namely, rural marketing has taken shape.
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Abstract:
Internet has become essential and people will not be able to imagine the world without internet. Consumers started searching for what they want through online and getting their products from online, it is very important that all the firms should adopt digital marketing. In this paper, a short history of digital marketing is discussed and also how internet helps in promoting the products and services.
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Abstract:
Investment decisions are quite difficult to perform and have very important implications for research and practice. In this research, the fundamental aim is to comprehensively investigate the most influential macro and micro factors of stock movements in Istanbul Stock Exchange market in Turkey. This study includes 48 companies in 11 different sectors of Istanbul Stock Exchange containing electric, food, communication, paper, chemistry, metal-main, metal-product, stone, textile, commerce and transportation sectors for the data between the second quarter of 2005 and the third quarter of 2012 with 30 quarterly observations.
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Abstract:
Online retailing is a new retailing medium and online consumer behaviour is diverse from traditional consumer behaviour, one must identify what influences the online consumer. Analysing the process that the online consumer goes through when deciding and making a purchase over the internet, shows some factors that consumers consider. These factors need to be identified and taken into account by online retailer's in order to satisfy consumer demand and compete in the online market.
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