International Journals of Multidisciplinary Research
Academy (IJMRA)

Abstract:
Our study expands research on incidental ad exposure by checking whether incidental exposure to an ad increases the likelihood that a product described in the ad will be included in consideration set. In this context, measuring advertising effects based on the traditional cognitive models of information processing may undervalue the effectiveness of incidental advertising.
Download full Lenght Paper......

Abstract:
Given the high cost of new product failure, brand extension strategies are getting more and more common with companies. New product failures often tempt marketers to leverage their well known and successful brand names to minimize risks of failure. Brand extension strategies also prove to be beneficial because new product introduction costs are substantially reduced.
Download full Lenght Paper......

Abstract:
The main purpose of the study was to evaluate and upgrade the appraisal system of Karachi University. The population of the study was consisted on all faculty members and administrative officials of Karachi University. The strategy of this research was survey Research and Development. Stratified random sampling was acquired and questionnaire was developed to collect the required data.
Download full Lenght Paper......

Abstract:
The construct of work engagement is truly multidimensional and has been has elaborated from various perspectives. Its dynamics have been explored in the context of change in the psychological contract between the employer and the employee in the contemporary era. This paper unveils a lucid understanding of the work engagement construct from a holistic perspective through a comprehensive review of literature.
Download full Lenght Paper......

Abstract:
Rural marketing is having special place in the marketing of FMCG and durable goods. With the expansion of rural marketing tends to the growth of economic development of India. The villagers have accepted the modern way of living style due to their increase in the income and purchasing ability. Impact of globalization has made rural market higher than the urban market because of stiff competition.
Download full LenghtPaper......

Abstract:
We cannot ignore the fact that Information Technology has emerged and developed in to a key dominant segment in the Indian economy. The fundamental motivation for the implementation of e-governance in India is to provide an efficient government, the government which is simple, accountable, responsive and transparent.
Download full Lenght Paper......

Abstract:
Social media has changed the business communication strategies in the corporate world. Firms are using social media to reach their maximum stakeholders in minimum time at different social media forums. The current study examines the role of firm-created social media communication on consumer brand perceptions and their loyalty with brand.
Download full Lenght Paper......

Abstract:
The growing popularity of social media has created a shift in the manner in which marketing is undertaken as it has, allowed enterprises to acquire and retain customers, forge strong relationships, engage, share information on their products, efficiently and at a low cost. In Kenya, social media and social networking are still gaining popularity and their understanding as marketing tools are yet to be embraced by small businesses and the effect it has on business performance remains unknown.
Download full Lenght Paper......

Abstract:
The following paper on "Financial Inclusion-A way of equitable growth" comes under the head of Finance. The objective of Financial Inclusion is to extend financial services to the large hitherto un-served population of the country to unlock its growth potential. In addition, it strives towards a more inclusive growth by making financing available to the poor in particular.
Download full Lenght Paper......

Abstract:
In recent years there has been a dramatic change in the way of shopping of consumers. They feel very convenient to shop online since it frees there from personally visiting the store. Now a day, there is growing awareness among the consumers about the various offerings through the E-Commerce. The studies have also shown that the customers are more frequent online shoppers.
Download full Lenght Paper......

Abstract:
Entrepreneurship skill development has become a global project. Its popularity cuts across both industrialized and underdeveloped countries respectively. The increasing interest in entrepreneurship skill development is a tribute to its importance which ranges from raising awareness of students about business skills, knowledge, promoting creativity to innovation and self-employment; to mention but a few.
Download full LenghtPaper......

Abstract:
Launching his government's first social welfare programme, the Pradhan Mantri Jan Dhan Yojana, Prime Minister Narendra Modi on Thursday(15th August 2014)for eradicating as the "financial untouchability" of the poor by opening at least one bank account for every family in the country in less than six months.
Download full Lenght Paper......

Abstract:
Organic vegetables are product that are produced naturally without chemicals, so healthy when consumed, but currently remains low organic vegetables consumed by people in Indonesia, especially in the province of West Java . That is because the price is expensive and less information to attract consumers, the issue needs to be studied based on the perceived risk and store the image in order to increase consumer purchase decision on the product of organic vegetables.
Download full Lenght Paper......