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PARTICULAR
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Page No.
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Measurement of Service Quality Dimensions of E-Banking: A Customers' Perspective.
Ms. Fozia
Abstract:
The purpose of this paper is to know the perception of the customers� towards dimensions of e-banking across income. A convenience sampling technique was used to recruit 320 customers through a well designed questionnaire from Public and Private Banks of NCR, India.
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1-17
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Advantages and disadvantages of E-government implementation: literature review.
Sethunya Rosie Joseph
Abstract:
Progress in online service delivery continues in most countries around the world. The United Nations eGovernment Surveys report that, many countries have put in place eGovernment initiatives and information and communication technologies applications for the people to further enhance public sector efficiencies and streamline governance systems to support sustainable development.
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18-34
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Determinants of Customer Loyalty: A Review with Reference to Banking Services.
Shakti Bodh Bhatnagar, Dr. Asif Ali Syed and Dr. Jitendra Kumar Mishra
Abstract:
Retail banking in India is in growth stage offering an opportunity to leverage huge potential available to banks. Being fascinated by the promising business prospects of the banking industry, banks are competing for a larger share for themselves. This makes customer loyalty extremely important for banks to keep up with their growth objectives.
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35-55
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Social Economic Factors and access to Finance: The case of Women Managed Agri-based Small and Medium Enterprises Nyamira County, Kenya.
Matoke A. Onchiri, Sakwa Maurice and Mulyungi Patrick
Abstract:
Women are becoming increasingly important in the socio-economic development of both developed and developing economies as they account for significant percentage of the operators of Small and Medium Enterprises. However, their involvement in in the economic development is hampered by culture associated factors.
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56-74
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B2B Branding: Forbes Marshall Perspective.
Prof. Suhas C. Mekhe
Abstract:
Brand strategies are core to the B2C Business. In a Market flooded with competition and products with attributes of little differentiation, it's the Consumer's perception about the Product or the Organization that plays a significant role. Hence the leading actions to raise the Brand equity purely focus on Branding.
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75-81
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A Multiple Regression Analysis Of Service Quality In Higher Education.
Maria Josephine W and Kirubashini B
Abstract:
This study deals with the service quality in higher education from the stake holders perspective. Customer service in service industry is more significant than in manufacturing companies due to its special characteristics.
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82-88
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A Comparative Study Between On Pizza Hut And Domino's Pizza.
Prof. Dr Rajesh Kumar
Abstract:
Pizza Hut is one of the flagship brands of Yum! Restaurant Int. which also has KFC, Taco Bell, A & W and Long John Silver's under its umbrella. It is the world's largest pizza chain with over 12,500 restaurants across 91 countries.
Pizza Hut was started in 1958, by two brothers Frank and Dan Carney in Wichita, Kanas. They had the idea to open a pizza parlor.
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89-123
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Economies Of Content Industry And Rise Of Content Marketing.
Mr. Dharmil Shah
Abstract:
Definitions of marketing have changed many folds. Traditionally, advertisements focused more on product details. Slowly this trend made a paradigm shift towards being consumer centric. Understanding consumer requirements prior to strategizing the marketing plan became a default.
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124-136
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A critical evaluation examines the impact of social media on consumer purchasing behavior with reference to Samsung Smartphone.
Ridhi Gupta and Priyanka
Abstract:
Social media like Facebook, Twitter, Instagram becomes an important part of our life. The number of users at social media is increasing day by day. With the help of social media, it is possible to communicate with the customers in an effective manner. It provides a platform to interact with consumers.
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137-152
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A study on Internal Determinants of export in Pharmaceutical industry.
Astha Joshi
Abstract:
Over the years, the Indian pharmaceutical sector has emerged as one of the world's prominent providers of affordable healthcare products. As per the Ministry of Chemicals and Fertilizers, the Indian pharmaceutical industry is the third largest producer in the world in terms of volume and the fourteenth in terms of value.
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153-168
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Managing Waste for Ecological balance.
Dr.Pallavi Mehta and Vinod K Mehta
Abstract:
Industrialization and economic growth has produced more amounts of waste, including hazardous and toxic wastes. There is a growing realization of the negative impacts that industrial wastes have on the local environment air, water, land, human health etc. and ecology.
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169-190
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Consumer Behaviour And Purchasing Decision On Mobile Phones.
Dr. P.M.Aadil Ahmed
Abstract:
Telecommunication sector is highly competitive in current scenario. The subscribers have various alternatives to choose according to their behaviour, taste and preferences. Factor analysis is employed to determine the various factors that contribute for making a decision on purchasing mobile phones.
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191-201
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E-Commerce: A Business Revolution in Twenty First Century.
V.Raj Mahammadh
Abstract:
E-Commerce or electronic commerce is one of the key aspect in the economy of any country. It is a powerful tool in the economic growth of developed and developing countries and it is necessary component of the business.
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202-213
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The Impact Of Hard Sell And Soft Sell Advertisements In Altering Viewers Attitude And Purchase Intension Towards Brands.
Dr. J. Joshua Selvakumar and Marina Mary Mathew
Abstract:
In a world of fierce competition and emergence of brands literally on a day to day basis, advertisements are working as a powerful tool for grabbing the attention of the customer and persuading them to buy products and services.
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214-228
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Growth and Development in Asia - Implications for Practice Marketing Practices - Evolving Perspectives.
Dr. R. Venkatesh
Abstract:
Corporate activities in various industries ranging from textiles, consumer goods, automobiles to healthcare, travel and tourism are now going through a metamorphosis in the Asian continent.
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229-247
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Impact of Trade Liberalization on Bargaining Power of Labor.
Saranika Sarkar
Abstract:
Wage share gives a measure of how the benefits of growth are shared between labor and capital and is an indicator of worker's bargaining power in the economy. When growth in wages of labor rises more than the rise in GDP then we can say that wage share is rising in the economy implying that labor has more bargaining power than capital.
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248-266
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Analysis Of Frontier Translog Production Function For Estmating Technical Efficiency In Rice Farmers Of Canal Irrigated Systems In Tamil Nadu.
R.Vasanthi and B.Sivasankari
Abstract:
The present study undertaken in Cauvery delta zone has estimated the resource use efficiency in rice production and has assessed the effect of farm specific socio economic factors affecting the technical efficiency. A stochastic frontier production function was estimated to determine technical efficiency of individual farms.
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267-279
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