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PARTICULAR
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Page No.
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Impact of Value Added Tax (VAT) collection on Household Consumption Expenditure in South Western Nigeria.
FASINA Hassan Taiwo and OLADEJO Morufu
Abstract:
Studies have confirmed that an empirical relationship exist between the Value Added Tax and the level of aggregate consumption but the net impact of consumption taxes on growth and its sources is theoretically ambiguous, and depends on the interaction between utility parameters, the interest rate, and the tax structure.
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1-21
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Review of Conceptualization and Measurement of Service Quality: Addressing Current Higher Education Scenario.
Dr. Rajesh Bhatt and Kedar Bhatt
Abstract:
With higher education is being driven towards greater competition and privatization, higher education institutions have to be concerned about how students feel about their educational experiences. In today's highly competitive higher education market, a loyal student population is a source of competitive advantage with outcomes such as positive word of mouth (WOM) communication, retention and repeat.
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22-38
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Comparative Study on "Market Share liability" in Iran Legal System.
Saied Mohamad Mortazavi Langroodi and Ali Shirvani
Abstract:
In the sixties, later the release of estrogenic drugs with various therapeutic purposes, for prevention of abortion, children born of the users of such drugs, got similar cancer, identified as the subsequent use; due to multiplicity of pharmacists and the inability of patients to identify the main manufacturers.
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39-47
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Human values of Ramayana to modern life.
SK. Naga Mastanvali
Abstract:
The whole universe is under the control of God. God is governed by Truth. Noble souls are the guardians of Truth. Such noble souls are verily the embodiments of Divinity.
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48-59
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Strategic Integration of authentic CSR, Spiritualism & Integrated marketing Communication : Farsighted Foundation of Emerging Economy.
Dr PritiVerma
Abstract:
The paper intends to prepare a feasible strategy for marketing , CSR , business success and overall growth of shareholders and stakeholders in an emerging economy .It introduces a conceptual framework that provides an encompassing view of Marketing and CSR along with its prerequisites : ethics and spiritualism , and its outcomes : benefit to all.
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60-76
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Digital India: A Novel Perspective for Indian People and Economy.
Dr.Syed Khalid Perwez and Mr.Syed Zahid Perwaiz
Abstract:
The main aim of this review based research is to understand the concept of Digital India and also to analyse and assess the opportunities, new perspective and important challengesof Digital India in the development of Indian people and economy.
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77-100
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An Automated Approach to UML Testing.
Anbunathan R and AnirbanBasu
Abstract:
Model-based testing has been gaining attention among the software testing community for Functional Testing. With increasing use of UML methodologies, generating test cases from UML diagrams is being looked at as an attractive proposition.
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101-127
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Current Trends Of Gluten-Free Products.
Jolly Masih
Abstract:
Gluten-free food was among the top five most-searched words on Google in 2013. In the past five years, "gluten" has steadily advanced in consumer online-search interest. Globally gluten free products were estimated to have a market potential of 4639.13 Million USD in 2015 and 7594.43 Million USD in 2020.
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128-136
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Utilisation Of Mobile Application In Smes - A Review On Utilisation Of Microsoft App studio and Touch Develop.
Dr. P. Megaladevi and S.Karthik
Abstract:
Indian Small & Medium Enterprises (SMEs) have added lead in using mobile applications as business tools and promoting business toward their customers because they feel application developing is expensive one and need computer language skills.
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137-147
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Factors affecting for Customer Loyalty in Sri Lankan Banking sector.
Neranjan Jayathilake, NalinAbeysekera, Dinesh Samarasinghe and Jude LakshanUkkwatte
Abstract:
This study based on the factors affecting for customer loyalty in licensed commercial banks in Sri Lanka with special reference to the Commercial Bank. Initially, the customer loyalty is a key of success that Commercial Bank determined to the strongly bonding with the customers.
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148-167
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An Empiricalimpact Of Green Marketing-Consumer's Purchase Sensitivity In East Godavari District.
Dr. K. Srinivasa Krishna and Mr.Y.S.N.Murthy
Abstract:
Green marketing is going to be proactive topic with it steps into the world of the consumers where consumers are not only aware for the multiple brands and their perceived quality but also they have started to pay more attention to the environment and thereby becoming more eco friendly.
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168-179
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Mobile Marketing: The Next Big Thing In Marketing.
Dr. Neha Gangwar
Abstract:
The Indian mobile market is one of the growing markets it is the second largest market after china. Communication has grown to be an essential infrastructure for socio-economic development in an increasingly knowledge intensive world. The reach of telecom services to all parts of the country is integral to development of an innovative and technologically driven society, studies have shown that there is a positive correlation between the penetration of internet and mobile services on the growth of GDP of a country.
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180-189
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