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International Journals of Marketing and Technology (IJMT)
ISSN: 2249-1058

Volume 6, Issue 12 (December 2016)

Download Cover Page IJMT_December_2016......

PARTICULAR	Page No.
Need Of Information Technology (IT) In Indian Banking Sector Scenario. Dr. N. Thyaga raju Abstract: This seminar paper mainly focuses on the state of post reforms and present role of banking sector in a globalization scenario and also study the Role of information technology and its impact on banking sector in India. The progress of banking reforms since 1991 has been impressive. Download full Lenght Paper......	1-11
RFID Technology: Setbacks In Implementing Rfid In The Retail Industry. Dr. Venkatesh, J Abstract: The Retailing is considered as buying and selling of both consumer services and goods. Since there are more number of literate and educated consumers entering the market and economy, there is a very essential need to read the pulse of the consumers. Radical restructuring of Retail marketing is in progress. Download full Lenght Paper......	12-26
RFID Technology: Standardisation And Maturity Of The Technology Enabled By The Growth Trends And Economic Benefits Of The Retail Industry. Dr. Venkatesh, J Abstract: The retail sector has been steering India's growth story. The sector growing from strength to strength and has evolved drastically from traditional village trade fairs, street vendors or hawkers to resplendent malls and plush outlets. Download full Lenght Paper......	27-42
Brand preference of Rural Consumers towards Fast Moving Consumer Goods. Shareena.P and Dr.Mustiary Begum Abstract: Rural consumers today are aware of different brands of products and services than before and are more demanding and prefer branded products. Their needs, preferences and factors influencing their purchases are entirely different from one product to another and from urban consumers. Download full Lenght Paper......	43-58
Retail Apparel Stores' Atmospherics - An Empirical Study on Customer Expectation in a Non-metro Indian City. K.Saranya and Dr.Jelince Dhinakar A Abstract: The retailers embrace different strategies to increase the sales, attract the customers and to retain them. The retail outlet that provides the customers with a memorable shopping experience would have a lasting impression and invariably attracts more sales. In the past, shopping habits were mostly determined by needs whereas in the modern era shopping is influenced by many other factors such as hobby, entertainment, life style, hangout etc. Download full Lenght Paper......	59-70
Impact Of Change Of The Single Land Tax Rate On Cotton Cultivation. Musalimov Shuhrat Isamuhamedovich Abstract: Science article discloses analysis of prices in the cultivation of cotton, a single tax rate and the degree of inflation changes. In particular, given the value of the analysis of the achievements of improving the procedure for determining the price of raw cotton and fiber, as well as the regulatory cost of agricultural land , carried out in accordance with the conditions of the market economy. Download full Lenght Paper......	71-77

International Journals of MultidisciplinaryResearch Academy (IJMRA)

Volume 6, Issue 12 (December 2016)

International Journals of Multidisciplinary
Research Academy (IJMRA)