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PARTICULAR
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Page No.
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Political Institutions And Ethnic-Economic Conflicts.
Gokhan Koca
Abstract:
Democracy is one of the important issues in today's world. Democracy is a form of government in which the supreme power is vested in the people and exercised directly by them or by their elected (Lijphart, 1999). The term institution is commonly applied to customs and behavior patterns that are important to a society, as well as to particular formal organizations of government and public service.
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1-14
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Financial Literacy Initiatives by Axis Bank in India.
Harsh Purohit and Pawandeep Kaur Bindra
Abstract:
The aim of this research paper is to highlight the initiatives taken by Axis Bank to improve level of financial literacy among people of India in backdrop of the survey carried out by Standard and Poor which found that 76% of Indian adults do not understand the key concepts of financial literacy.
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15-28
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A Study on Marketing Mix in Digital Environment.
RBhautik Shah and Dr. Keyur Nayak
Abstract:
The introduction of the Internet into our lives has brought many opportunities that affected also marketing. With the development of the Internet, online sales (e-sales) have become more common in every day society and in certain extend even replaced components of the traditional environment.
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29-41
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Role of Product and Services in Satisfaction of Customer: A Case Study of Organic India.
MS. Parinda V. Doshi
Abstract:
In the modern world we find people more conscious about their health; this sensibility had made them consumer of organic products. The increasing number of health sensitive people has led to the increase in organic product industries in the world. There are firms in the marketproviding varied organic productto the customers.
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42-55
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Marketing Practice Of Agricultural Farmers In Small Village At Cauvery Delta Zone.
J.D.Aarthi Dhakshana and Dr.K.V.R.Rajandran
Abstract:
The paper deals with concepts relates with marketing practice of agricultural farmers. The core concept is problem faced by the farmers in agricultural marketing. To find out these problems promptly, a pilot study was attempted in small village of cauvery delta area. The paper also provides various suggestions that could help the farmers in better and efficient marketing in agriculture.
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56-63
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Future Of Virtual Currency In Indian Context.
CA Madhura Ranade And Dr. Aniruddha Joshi
Abstract:
With the invent of Internet and the digital world, one of the most important part of society i.e. exchange through currency is also transforming from physical to digital. Online payment and settlement systems are bringing in major change in the 'transaction methodologies' of the world and India is no exception.
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64-73
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Demographic Considerations In Mobile Banking Adoption-An Evaluation.
Dr Buvaneswari P S
Abstract:
Advances in technology and changes in consumer behaviour have paved the way
for a variety of self-services in Banks. Banks investing in these self-services can expect
more consumers and opportunities for service recovery and price competitiveness. This has resulted in major transformations in the interactions between banks and customers.
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74-82
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A Conceptual Review Of Experiential Value Perception Using Holbrook's Model On Indian E-Tailing Consumers.
C Shabana Janani And Balamurugan Annamalai
Abstract:
This work examines the shift in consumer decision making process in which individual experiences and personal involvements have gained greater significance apart from the product attributes. Drawing upon research on experiential behavior, we present an analysis of online retail environment using Holbrook model to capture the differences in customer value based on interaction during purchase decision process in three dimensions namely extrinsic vs. intrinsic stimulus, self-oriented vs. non self-oriented value and active vs. reactive value generation.
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83-96
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MSMEs in India: Role of Factoring as an alternative source of fund.
Dr.Rupinder Katoch
Abstract:
MSMEs in India have been contributing significantly to the GDP and the growth of MSMEs is considered to be quintessential to the growth of the Indian economy. Currently there are around 49 million MSMEs contributing 8% of the GDP.MSMEs have been at the center of policy initiatives for the government of India.
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97-110
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A Study Of Talent Management Strategy Followed By It Companies Towards Placing The Employees On Various Job Levels Based On The Employees' Experience.
Dr. RuhiBakhare and Ms. NeelimaPelluru
Abstract:
In today highly competitive world acquiring, developing and retaining talent is the biggest challenge in front of the IT companies since these IT companies have realized the fact that the manpower as a resource helps in better organizational performance. The organization is divided into three different levels namely, top level, middle level and bottom level.
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111-118
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Case study of Coca Cola's eKOCool solar cooler;A Frugal innovation serving as a source of sustainable competitive advantage in Rural markets of Northern India.
Gurpreet Kaur Chhabra
Abstract:
Business sustainability has now become a Buzz word in the corporate. This is so because Sustainability not only means sustainable market place but also means sustainable development both for business and the environment.
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119-129
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