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Page No.
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A Study On The Impact Of Celebrity Advertisement On Shopping Mall Consumers - A Study With Reference To Chennai City. Dr. M. Sakthivel Murugan
Abstract:
Celebrity advertisements have been contextualized in the realm of source credibility and attractiveness, and suggest that celebrities exert their influence on consumers through perceived attributes such as expertise, trustworthiness, attractiveness, familiarity, and likeability.
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1-10
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Improving of statutory regulation, concept of budgetary accounting and reporting in the Republic of Uzbekistan. BakaybaevaAynurSeylbekovna
Abstract:
Nowadays, are being moved up the new global challenges of accounting improving system ofthe state budget of the Republic of Uzbekistan. Transitional stages of the Republic of Uzbekistan to new accounting system, considering the necessity of not only formal and quantitative changes in accounting system.
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11-22
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An Unconstructive Outlook On Talent Management. Ms. Lubna Suraiya
Abstract:
Talent Management within the organizations is a human approach that seeks to identify, develop, reward and retain talented and potential employees. Considering cross-cultural viewpoints and multi-national enterprise issues in HRD, Global Talent Management (GTM) response has to be owed to overcome these challenges tactfully.
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23-29
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A Study On Women Entrepreneurs In Uthamapalayams Taluk. Mrs.G.Mahalakshmi and T.Vasantha
Abstract:
In a male dominated society, but women's are most rousing and impressive entrepreneurs. Women entrepreneurs were also questioned about what problem should base by a starting business enterprise to face day-to-day problems of their business .
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30-37
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