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Page No.
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The mediated effect of CRM systems on customer loyalty: A study of the Nigerian retail banking industry.
Akinyemi Paul Omoge and Ibukun Sokari
Abstract:
Findings from literature have established that banks have made significant investment in customer relationship management (CRM) systems and technology. The reasons for this have been traced to their emergent need to gain competitive advantage through greater knowledge of their customers thus increasing their customer base, customer satisfaction and achieving greater customer retention and customer loyalty.
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1-42
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Problems Of Accounting Of The Financial Market On The Basic Of Ifrs In The Republic Of Uzbekistan.
Mahmudov Saidjamol Kadirjanovich
Abstract:
The financial market of development in many countries of the world is defined as priority direction of increase in competitiveness of national economy. Therefore the developing countries for improvement of national innovative system and activation of innovative processes in production increase volumes of the financial market for support to the potential innovative enterprises.
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43-61
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Theoretical Foundations Of Applying Terms Of Tax Privileges And Preferences.
URMONOV Jakhongir Jaloldinovich
Abstract:
The article is devoted to theoretical issues of interrelation of such economic terms in the taxation system as a "tax privilege" and "tax preference". Moreover, it considers the concept and essence of tax privileges and preferences, types and criteria of tax privileges. The conclusions on the similarities and distinctive features have been made on the basis of the analysis. In addition, the article presents theoretical proposals and practical recommendations on the separation of these notions.
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62-78
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Brand Building Through Social Media Marketing - Indian Experience.
Mr. Sony Varghese and Dr. M Nandhini
Abstract:
Social media turned to be one of the amazing media to connect prospective consumers with brands. India also makes use of social media as a marketing media in the last few years. Globally Companies have been using social media as a potential plat form to boost up their advertising campaign.
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79-88
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Women And Leadership : Issues And Challenges.
Mrs Richa Gupta
Abstract:
The aim of this paper is to examine women's possibilities to advance to leadership positions. This paper is based on the fact that there are less female leaders than male leaders.. The aim is to find the influential factors behind women's career and ways to increase the number of women in leadership positions.
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89-94
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Effect of union budget presentation on Indian stock market.
Dr. Ruchika Gahlot
Abstract:
This research paper tries to analyze the effect of budget presentation on stock market volatility for which the whole time period is divided into short term (3 days prior and 3 days post budget) medium term (15 days prior and 15 days post budget) and long term (60 days in which dummy variable was introduced).
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95-121
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Conceptual Framework of Service Innovation: A Literature Review.
Ankita Singhal
Abstract:
The impact of services in every economy is quite substantial. Increased uses of information technology in sectors like health, education, etc. and globalization has helped in the expansion of service sector necessitating the need for innovation. However, the inherent characteristics of services make service innovation more difficult and challenging than product innovation.
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122-135
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CRITICAL ANALYSIS OF NAV OF SELECTED MUTUAL FUND ON THE BASIS OF RISK, RETURN AND
VOLATILITY
DR SANTOSH KUMAR TRIPATHI
Abstract:
Mutual funds consider portfolio enhancement and relative risk revultion through assortment of
funds from the families and venture of something
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136-144
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