International Journals of Multidisciplinary Research
Academy (IJMRA)

Abstract:
Growth of online shopping across the globe and in India has necessitated research in motivations of consumers as well as in better segmentation so that marketers can target them more effectively. This paper is an attempt in the direction and uses behavioral segmentation (product basket based segmentation) to identify segments of online shoppers.
Download full Length Paper......

Abstract:
The economic growth and development of a nation depends on the functioning of business organisations and establishment of new business ventures. According to the modern marketing concept, customer is the king. He is the one who decides the success or failure of any business organisation.
Download full Length Paper......

Abstract:
Consumer behavior plays a huge role in the marketing of fast moving consumer goods. The behavior is generally influenced by numerous factors. In the current era of globalization, there is rapid change in the needs and wants of the consumers. The fast moving consumer goods (FMCG) sector has significant contributions to the overall growth of the GDP of India.
Download full Length Paper......

Abstract:
Wireless networks have become increasingly popular in the computing industry since 1970. It is particularly true within the past decade, which has seen wireless networks being adapted to enable mobility. The area of wireless communication has been and is continuing to develop at a rapid pace over the years.
Download full Length Paper......

Abstract:
Rural development is the process of improving the quality of life and economic wellbeing of people living in relatively isolated and sparsely areas. According to United Nations, rural development is process of change, by which the efforts of the people are themselves are united, those of government authorities to improve their economic, social and culture conditions of communities in to the life of the nation and to enable them to contribute fully to national programme.
Download full Length Paper......

Abstract:
Ancient jurists of India like Kautilya and Manu laid down many rules regarding the relations between the master and the servant. In those days of small family units of industries facilitating closer personal contact between the master and the servant as opposed to the present day mass production factories employing thousands of men and women, the existence of such a system of industrial jurisprudence must be appreciated and considered to be progressive.
Download full Length Paper......

Abstract:
Globalization and the advent of Internet technology has radically changed the way businesses are conducted across the globe. Earlier companies were talking about how to deliver a differentiated product offering and constantly improve customer service in order to achieve customer satisfaction.
Download full Length Paper......

Abstract:
In the current scenario, Advertising is a powerful medium of mass communication, especially TV advertising. So, every organization uses TV channels as their weapon to introduce their products and services to the customers. Therefore, This paper has tried to give an insight of the effect of demography on the frequency of watching TV Commercials by the viewers.
Download full Length Paper......

Abstract:
Entrepreneurship is often tricky and complicated as a result many new ventures fail. The term entrepreneur is often use as a substitute for the founder. Rurally, the word entrepreneur applies to those who establish a name in the market by providing a product or services that is not currently existence.
Download full Length Paper......

Abstract:
For many years researchers have been testing the existence of random walk in stock prices in developing countries. Present paper has investigated whether prices in Indian stock markets follow a random-walk process as required by market efficiency.
Download full Length Paper......

Abstract:
In the recent years there has been enhancement in exercising the ERP/GRP applications in big concerns particularly in government organizations. As such the state governments are also adopting e-governance wherever possible. Animal husbandry is one of the areas wherein government has adopted an ERP named "National Animal Disease Reporting System" abbreviated as NADRS in all district head quarters.
Download full Length Paper......

Abstract:
The training and development program was more important part of the organization. In current scenario it was becoming a blood for the organization. So the organization adopts the effective training and development program. Because it provide helps in improving the performance of employees.
Download full Length Paper......

Abstract:
WWW has taken people into a different world. The world has become a small village where everyone is visible to one another. The companies who do business on world wide web; have to face a lot of challenges. There is a tough competition for space. In this race of attracting consumers to ones's website, companies don't leave any chance from website design to transaction security.
Download full Length Paper......

Abstract:
Contribution of energy services is increasing over the years and playing a major role in world trading system. Service sectors in WTO are generally governed by General Agreement on trade in service which formed in 1995. But in WTO, still GATS are ongoing issue under current Doha agenda for more liberalization in different service sectors specific issue through successive round of negotiation. In this research paper authors try to define different component of energy services through different service trade database namely EBOPS, WTO service list and different CPC version.
Download full Length Paper......

Abstract:
India and China are the two fastest growing economies of the world. Both the economies have grown in the post-reform through economic liberalisation which has enabled them to increase external linkage with rest of the world. India's trade relation with China dates back to ancient times, but it began to change in the 1980s with the opening of both the economies.
Download full Length Paper......

Abstract:
Internet banking is considered as one of the major services introduced by the banking sector recently to improve the satisfaction level of the customers providing more efficient and comfortable services. However, there is no sufficient empirical evidences whether the internet banking service qualities improve the customer satisfaction.
Download full Length Paper......

Abstract:
The term Working capital is commonly used for the capital required in day to day operations, such as for purchasing raw material, for meeting day to day expenditure. Working capital refers to the circulating capital required to meet the day to day operations of the business firm. Working capital is defined as excess of current assets over current liabilities. But as per accounting technology, it is the difference between the inflow and outflow of funds.
Download full Length Paper......

Abstract:
As the studies say, most of the entrepreneurs fail to get external finance for their start-ups and ventures due to inaccessibility of traditional finance in the form of banks, VC funds and angel investors. This paper examined the new trends of alternative finance such as microfinance and crowdfunding. Microfinance is not a new option of financing but a new approach for raising funds for microenterprises.
Download full Length Paper......

Abstract:
Demonetization is the process of stripping a currency unit of its status as legal tender. The opposite of remonetisation in which a form of payment is restored as legal tender. Due to demonetization it affects the people to buy necessary products for everyday essential. Earlier only people who are having through knowledge about computers and electronic appliances used to perform online mode.
Download full Length Paper......

Abstract:
Socioeconomic status, mental health both are the most important determinant of an individual's wellbeing. The relationship between socioeconomic status and mental health has received the most attention in recent years. Many types of research done on this topic, this study also try to find out the relationship between socioeconomic status and mental health.
Download full Length Paper......

Abstract:
Curiosity in supply chain management has increased since the 1980s when firms looked the benefits of collaborative relationships within and beyond their own organization.
Download full Length Paper......

Abstract:
An industry is the place where the production of goods are completed. Industry development and running requires capital investment, manpower, technical skills, managerial skills etc. India is underdevelopment country and to be a part of developed country, it needs to go for the development of both kinds of study.
Download full Length Paper......

Abstract:
Demonetization means ceasing a particular currency from its status as legal tender. Indian government has adopted it third time in November 2016 to cope up with fake currency, black money, and terrorism financing.
Download full Length Paper......

Abstract:
The purpose for writing a critique is to evaluate any text (here poems) in order to increase understanding. A critical analysis is subjective writing to express one‟s opinion or evaluation of a text. The words may not be interpreted in same manner by everyone as they flow from ink of a poet. Intended meaning may be something else and the sense conveyed may differ altogether. Such paradox is quite common with literature especially poetry. The situation becomes moretouchy and grim as the content and issues touched in poetry belong to far beyond the understanding of youngsters. On the other hand, literature hones the affective skill of any human being. So this area cannot be left unaddressed. Moreover, issue of gender sensitization is raging high. If position, personality and perception of women is reflected in true and unbiased light, it would help the coming generation to become more respectable for each other whence, a healthy society.
Download full Length Paper......

Abstract:
Public Private Partnership defines long term relationships between public and private parties for public good provision. Major challenge faced by PPP con- tracts is to be cost efficient alongside ensuring maximum benefit for the society, under continuously changing circumstances. PPP contracts are typically long term which makes it almost impossible to design a complete contract which anticipates all possible future scenarios. This requires the contract to be able to deal with changing circumstances by allowing for flexibility in terms of the contract. PPP contracts have traditionally been excessively rigid leading to situations wherein the contractor faces losses and in extreme cases might even abandon the project. The purpose of the paper is to show that providing flex- ibility in contract will increase overall social welfare in the face of uncertain macroeconomic (good/bad) environment. Also, it highlights how institutional framework might have a bearing on the choice of contract. The paper mainly compares the two types of contracts (rigid v/s flexible) using their associated costs and benefits and analyzes the efficient level of investment chosen in each case.
Download full Length Paper......

Abstract:
Onthology is different from typography. Onthology is largely concerned with matters of spelling and in particular the relationship between phonemes and graphemes in a language. Like many other alphabetic orthographies, English spelling does not represent non- contrastive sounds
Download full Length Paper......