INTERNATIONAL JOURNALS OF MULTIDISCIPLINARY RESEARCH ACADEMY

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Volume 14, Issue 12

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Volume 9, Issue 8 (August 2019)

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PARTICULAR	Page No.
Destination Branding - An Innovative Technique In Tourism Sector (With Special Reference To Kerala Tourism). Dhanyasree VKA Abstract: Brand is unique name and image that given for a product or service to attract consumers. The core concept of branding is identification and differentiation. Branding helps to identify goods or services of one seller and to differentiate it from those of competitors. Download full Lenght Paper......	1-6
A Study On Prospects Of Eco Tourism And Its Potential For Economic Development In Kodaikanal A.Ancey Sangeetha And Dr. V. Kumarave Abstract: The term ecotourism was coined by Mexican architect Hector Ceballos-Lascurain in 1983, the definition has been evolving ever since. His original description provided a powerful introduction to this new term. Download full Lenght Paper......	7-20
Customer Delight: An Antecedent Of Brand Loyalty In Online Shopping Shally Agrawal And Dr. Babita Agrawal Abstract: The relationship of Brand Loyalty with customer delight have always been concentrated upon due to the changing buying patterns as different brands come into the market. Customer satisfaction is the best indicator of customer making purchase in the future which helps the firm gain competitive advantage and increase market share. Download full Lenght Paper......	21-32
Study of the Problems and Prospects of RuralMarketing Strategies for Consumer Durables Dr. Manmeet Kumar Siras Abstract: During the period of last 20 years of rapid economic and social development of the India the durable consumer products are getting more attraction and generating the rapid growth in demand in rural areas similarly as the urban part of the country Download full Lenght Paper......	33-41

International Journals of Multidisciplinary Research
Academy (IJMRA)

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Date/Time

News and Events

# Call for Paper

PEER REVIEWED UGC APPROVED, UGC CARE, SCOPUS and Web of Sciences JOURNAL

Publishing partner

Published Books

Published Books

Dates for Author

Call for Research Paper/Thesis Publication

India Helpline

(M)+91-8708927219

(W)+91-9034872290

Other Journal

Academic Conferences worldwide

Indexing and Listing

Volume 9, Issue 8 (August 2019)

International Journals of Multidisciplinary Research Academy (IJMRA)

Main Menu

Date/Time

News and Events

# Call for Paper PEER REVIEWED UGC APPROVED, UGC CARE, SCOPUS and Web of Sciences JOURNAL

Publishing partner

Published Books

Published Books

Dates for Author

Call for Research Paper/Thesis Publication

India Helpline

(M)+91-8708927219

(W)+91-9034872290

Other Journal

Academic Conferences worldwide

Indexing and Listing

Volume 9, Issue 8 (August 2019)

International Journals of Multidisciplinary Research
Academy (IJMRA)

# Call for Paper

PEER REVIEWED UGC APPROVED, UGC CARE, SCOPUS and Web of Sciences JOURNAL