International Journals of Multidisciplinary
Research Academy (IJMRA)

Abstract:
Brand is unique name and image that given for a product or service to attract consumers. The core concept of branding is identification and differentiation. Branding helps to identify goods or services of one seller and to differentiate it from those of competitors.
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Abstract:
The term ecotourism was coined by Mexican architect Hector Ceballos-Lascurain in 1983, the definition has been evolving ever since. His original description provided a powerful introduction to this new term.
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Abstract:
The relationship of Brand Loyalty with customer delight have always been concentrated upon due to the changing buying patterns as different brands come into the market. Customer satisfaction is the best indicator of customer making purchase in the future which helps the firm gain competitive advantage and increase market share.
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Abstract:
During the period of last 20 years of rapid economic and social development of the India the durable consumer products are getting more attraction and generating the rapid growth in demand in rural areas similarly as the urban part of the country
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