Abstract:
The technology evolves every day, creating a
continuous stream of new causes of action.
Information Technology has also been playing a vital
role in the future development of business and the
way of doing business in an emerging economy like
India. E-commerce is a form of a business model that
performs its operations/transactions involving the
exchange of goods and services or the transmission of
funds or data or terms of sale on an electronic
network or internet.
E-commerce is the future of shopping. Even, ecommerce is one of the market choices to pursue in
the future. E-commerce in our country is growing
rapidly. Backed by growing the base of internet users
and favorable demographics, the Indian E-Commerce
Industry has experienced remarkable growth in recent
years. In the future, too, there are tremendous growth
prospects for e-commerce. In the present paper, an
attempt has been made to study the theoretical
concepts and models of e-commerce, to study the
growth of e-commerce in India.My study is based on
secondary sources including books, posts, journals,
interviews, blogs, and lectures.
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