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Dec 2024
Volume 14, Issue 12

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International Journal of Marketing and Technology (IJMT)
ISSN: 2249-1058


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Volume 15, Issue 03 (March 2025)


PARTICULAR Page No.
Contextual Targeting for Video Advertisements: A Machine Learning Approach to Enhancing Relevance and Performance
Hrishikesh Desai 		1-3
Exploring User Experience and Perception of Live E-commerce Platforms in the Context of Chinese Tourism with a PolitenessOriented Approach
I-Ching Chen 1, Li-Qian Quan 		4-12
A STUDY OF PARENTAL PURCHASE BEHAVIOUR IN THE INDIAN BABY CARE MARKET
Dr.V.HIMA BINDHU 1, Dr. GOWSYA SHAIK 2 , Mr.T.SATISH KUMAR 		13-18