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PARTICULAR
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Page No.
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TEACHER-STUDENT RELATIONSHIPS AS CATALYSTS FOR PSYCHOLOGICAL CAPITAL IN MULTICULTURAL CLASSROOMS
Sumaiya Choudhary
Abstract:
Hope, self-efficacy, resilience, and optimism are the four positive psychological resources
that make up Psychological Capital (PsyCap), which is defined within Fred Luthans' framework of Psychological Capital.
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01-12
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BALANCING WORK AND CLEAN: SATISFACTION OF WORKING WOMEN ON ROBO VACUUM CLEANER
* Dr. S.Poongodi ** V.Janani
Abstract:
Hope, self-efficacy, resilience, and optimism are the four positive psychological resources
that make up Psychological Capital (PsyCap), which is defined within Fred Luthans' framework of Psychological Capital.
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13-18
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User Satisfaction and the Behavioral Impact of Online Advertisements on Social Media
Dr. P. Anitha* E. Arthi**
Abstract:
This study examines user satisfaction and the behavioral impact of online advertisements on social media platforms. With the rapid growth of digital marketing, social media advertising has become a crucial tool for influencing consumer awareness and purchasing decisions.
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19-24
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Role of Digital Platforms in Promoting Green Purchase Products
*Dr. P.Jayanthi ** S. Kiruthika
Abstract:
The research paper aims to explore the role of digital platforms in promoting green purchase products. Data for the study have been collected from 211 customers in Pollachi Taluk through issue of well-structured questionnaire by adopting convenience sampling method.
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24-31
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