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Call for Papers
March 2024
Volume 14, Issue 03

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International Journals of Marketing and Technology (IJMT)
ISSN: 2249-1058


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Volume 2, Issue 4 (April 2012)


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PARTICULAR Page No.
Ethical Marketing.
Adediran, Olanrewaju Adewole
1-19
An Assessment - Asset And Liability Management Of Scheduled Commercial Banks In India.
Dr. N. Kavitha
20-44
Customer Realtionship Marketing As A Strategy For Better Banking Relationship - A Comarative Study Of State Bank And Private Bank.
Nalin Abeysekera and V. Kumaradeepan
45-54
How Product Development Influences Product Evaluation.
Stephen C. Jones, Tami L. Knotts and Gerald G. Udell
55-71
Impact Of Television Commercials Upon The Purchase Behavior Of Urban Indian Children.
Sujata Khandai and Bhawna Agrawal
72-91
Factors for Specific Brand Preference - Study with reference to Ponds Talcum Powder.
Dr. S. Valli Devasena
92-102
A Research Paper on Determinants of Corporate Liquidity in India.
Rohit Bansal and Vipan Bansal
103-117
Global Business.
Dr. Chandresh L. Usadadiya
118-125
Marketing of Nanobiogarments.
Divya Christopher, Nidhi Maheshwari and Nitin Kapoor
126-141
Efficient Procurement Management In Uk Construction Projects.
S. Binil Sundar
142-166
Role of Colours in Consumer Preferences.
Dr. Sumesh Raizada
167-186
Agrarian Production Relations (A Micro Study based on Cost of Cultivation Data).
Dr. Thirumagal J Pillai
187-208
How To Handle Different Types Of Retail Shoppers And Make Shopping A Memorable Experience For Them.
Mrs. Gurpreet Kaur Chhabra
209-217
A Balanced Score Card Study On Performance Management System With Special Reference To Keltron - A Case Study Approach.
Simeon S. Simon. and Shiny George
218-237
A Comparative study on Evaluation of Selected Mutual Funds in India.
Ms. K. HemaDivya
238-261
A Study On Customer Perception Towards Mobile Banking In Indian Overseas Bank Chennai.
A. Palani and P. Yasodha
262-276
Enhancing CRM Philosophy in Retail Banking.
Dr.Surendra Kumar and Swati Tripati
277-299
Emergence of Spiritual Tourism in India.
Himadri Phukan, Z. Rahman and P. Devdutt
300-317
A Green Segmentation: Identifying the Green Consumer Demographic Profiles in Sri Lanka.
D.S.Rohini Samarasinghe
318-331