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The Impact Of Tourism On Culture: Empirical Evidence From Victoria Falls. Alick Mhizha, Golden Mandebvu and Noel Muzondo
Abstract:
The study sought to establish the impact of tourism on culture in and around Victoria Falls, Zimbabwe. An accidental sample of 104 respondents living in the town comprising employees in the tourism, leisure and hospitality industry, community leaders, and members of the public was surveyed to fulfil the study's objective. Descriptive statics and factor analysis were employed to analyse the data. A total of seven factors, which influence the impact of tourism on culture, were extracted from the dataset. All but one of the seven factors concerned the negative impacts of tourism on culture. This is consistent with findings in other countries where tourism has been found to have more negative than positive impacts on culture. The implications for the study are that national tourism policy makers should redefine policy to ensure that the factors impacting negatively on culture are addressed.
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1-31
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Estimation Of Market Volatility-A Case Of Logistic Brownian Motion. D. B. Oduor, N. Omolo Ongati, N. B. Okelo and Silas N. Onyango
Abstract:
In this paper, we have used the Dupire's equation to derive the volatility model when the asset price follows logistic Brownian motion. We have used the analysis of Brownian motion, logistic Brownian motion, derivation of Black-Scholes Merton differential equation using It^o process and It^o's lemma and stochastic processes. We have also reviewed derivation of Dupire Volatility equation and used it's concept to derive a volatility model when the asset price follows logistic Brownian motion.
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32-48
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Market access and agriculture suitability analysis using GIS technique A case study on Morobe province, Papua New Guinea. Sailesh Samanta, Babita Pal, Dilip Kumar Pal and Wycliffe Antonio
Abstract:
This study used an empirical methodology for analysis and mapping of the crop suitability and market accessibility using GIS techniques. This paper examines statistical approaches for interpolating market related data over large regions, providing different interpolation techniques for market access variables used in agricultural research. Tension method of Spline interpolation process was evaluated to distribute different variables related to market accessibility for total land area of Morobe province, Papua New Guinea. Different independent market access variables like village points, minor market, major market, capital market, telecommunication, airstrip and airports, major road network and major wharfs were used for the interpolation process. Suitable market access zones were modeled using each independent market access variable. The accessible area was coded as 1 and rest area as 2 for each case.
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49-67
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Assessment Of Library Service Quality From Researchers' Perspective. Ms. Sunil Kumari, Ms. Poonam Khurana and Ms. Madhu Arora
Abstract:
The present study aims at examining the Library service quality used in professional education libraries under G.G.S.I.P.University from users, perspectives. Recently electronic resources have taken a prominent place in a library. In order to find out present condition, difficulties and requirements of using e-resources the difficulties encountered by libraries are also investigated in this study. This study is based on primary data (printed Questionnaire), which was given to 11 institutes including university library and 10 institutes responded. We came up with some significant observations and recommendations. It noted that working with other libraries and sharing provision can also help users of both sides. One more observation is about qualification of librarian is important because most people do not have the same knowledge about books etc. that librarian have.
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68-86
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Sustainable Development through ICT and education - A collaborative endeavour. Dr. Sangeeta Kohli and Dr. Ritu Bhattacharyya
Abstract:
ICT Information and Communication Technology plays an important role in enabling participatory education, covering wide areas, vast distances and most important eliminating discrimination in education. Among the developing countries India has achieved a significant position in the development of ICT and is taking slow but steady strides in promoting ICT enabled education in India. ICT is an extremely powerful enabler in providing sustainable development to all countries around the world. It is one of the most rapidly developing technological field providing speed and convenience to mankind. Education has always been accepted as the prime source for bringing about awareness, improving knowledge base and leading to enlightenment. Benefits achieved from the synergy of ICT and education can bring about a revolution in the field of knowledge.
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87-101
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International Marketing And The Impact Of Technology On The Integration Of The Global Economy. Dr. Ashish Mathur
Abstract:
The international marketing is changing the ways and ethics of doing business with more emphasis on connectivity and responding to the customers to their special needs through the websites and other sources of communication. The world is becoming more universal with the impacts of media making the brands more international and acceptable due the popularity created at larger forums of connections. The aim of the paper is analyse the impact of international marketing on the strategies to make the products more acceptable to the international consumers.
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102-116
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Fiscal Policy, Public Debt, And Economic Growth. William R. DiPietro
Abstract:
This paper employs the variability of real government expenditure as a measure of fiscal policy and uses cross country regression analysis, first, to see whether fiscal policy is favorable for economic growth, and, second, to test the hypothesis that greater public debt tends to dampen the effectiveness of fiscal policy on economic growth. The results lend support to both contentions.
Public debt is becoming a real worldwide concern. Debt is no longer just a problem of poor developing countries, but is now becoming a major issue for rich, highly developed countries as well. Europe is experiencing debt crisis in a number of its countries and even the U.S. is having difficulties raising debt ceilings in U.S. Congress.
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117-130
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Work / Life Balance In Corporate Sector. Prerna
Abstract:
Life is moving very fastly. People are not able balance their work / life. They are facing a lot of problems in their daily life. Tight schedules, pressure of the boss to do the work into stipulated time, never ending meetings etc. makes the person tired and he / she do not remain able to enjoy his life at home with their spouse and children. Can the existence of work-life balance programs be attributed to a realization of social responsibility by the employers towards their employees or to a realization of the competitive advantage it offers to employers? Before we can answer this question, we need to define what work-life balance is and various factors associated with it, which is also the purpose of this article.
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131-147
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Profitabilty Analysis Of Reliance Telecom Ltd. M. Usharani and M. Kavitha
Abstract:
Telecommunication is the assisted transmission over a distance for the purpose of communication. It typically involves the use of electronic devices such as the telephone, television, radio or computer. There are many new developments in the telecom sector, including the entrance of 3G technology that the Indian market is witnessing at present. Three objectives framed for the study. This study is based on secondary data obtained from the Annual Reports containing the Balance sheet and Profit and Loss Account. It is collected and compiled from "PROWESS" database of Centre for Monitoring Indian Economy (CMIE) which is reliable and empowered corporate data base. In addition to this supportive data is collected from various books, journals, libraries and news papers. To calculate the growth of the Reliance Telecom ltd., the compound annual growth rate is used. To find out the profitability of Reliance Telecom ltd., the Ratio analysis is used. Donload full Lenght Paper......
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148-163
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A Study On Customer Involvement In Purchase Of Home Appliance. P. Janaki and S. Premila
Abstract:
Consumer behavior is a complex, dynamic, multidimensional process, and all marketing decisions are based on assumptions about consumer behavior. The people consume things of daily use, and buy these products according to their needs, preferences and buying power. These can be consumable goods, durable goods, specialty goods or, industrial goods. Involvement can be viewed as the motivation to process information. To the degree that there is a perceived linkage between a consumers needs, goals, or values, and product knowledge, the consumer will be motivated to pay attention to product information. For this study four objectives are framed. The study was carried out with the sample size of 200 respondents selected based on proportionate random sampling with in Coimbatore city. The data were collected with interview schedule analyzed and were using percentage weighted average score analysis of variances and factor analysis.
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164-185
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Economic Growth, Corruption and Poverty. Mr. Harsimran Singh and Dr. Sarbjeet Singh
Abstract:
Roots of corrupt and disloyal practices can be found in the history of human civilisation. Corruption, in some form or the other, existed since human lives became institutionalised and leader-follower relationship started in an organized manner. In the Indian writings of fourth century B.C. and also in the writings of Greek philosophers like Aristotle and Plato also pointed out some references of corruption.
In his famous book entitled "Asian Drama: An Enquiry into the Poverty of Nations", Gunner Myrdal wrote- "Corruption puts sand in economic machinery; it is a force slowing down development". Corruption emerges as one of the major blockades to economic development of India. It is most shocking for a country where people get drenched in rain, shivered in winter, and parched in summer for not having proper shelter, and then millions of rupees are siphoned off (Biswas, 2011).
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186-206
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A Study on Consumer perceptions and Brand Equity Analysis of Men's shirts: Foreign Brands Vs Domestic brands. A. Pughazhendi and R. Thirunavukkarasu
Abstract:
The present study investigates consumer perception of men's shirts on foreign brand and domestic brand in Coimbatore city. The need to understand the emerging markets and consumers has become big challenge for the corporate world especially in creating and managing a powerful brand. By developing a powerful brand, corporate can establish 'brand equity' and the equity assists firms in variety of ways to manage competition and to maintain market share. Branding is one of the most effective competitive tools and it is a challenging task for the marketer to nurture a brand into a strong, profitable brand. They are everywhere on the TV hoardings, posters and print media. Brands while proclaiming their positive qualities pull down those of their rivals. Intangible assets such as brands, patents and know now have become increasingly dominant elements of company value.
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207-225
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Applying Knowledge Management in the Life Insurance Industry. Dr. M. Dhanabhakyam, V. Anitha and S. Kavitha
Abstract:
In the trend of globalization and coordination of banks, insurance and security enterprises, the life insurance industry has been facing tremendous competitive pressure. Business in the era of knowledge economy has realized that efficiently capturing the knowledge embedded in their organizations and deploying it into operations and services will create an edge over their competitors. Though the issues of knowledge management (KM) have been discussed widely, there is a genuine lack of empirical research for the life insurance sector. This study addresses the research gap via extensive literature review and conducting empirical surveys with an embedded qualitative field study among the life insurance enterprises in Coimbatore.
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226-241
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Measuring The Service Quality Gap Between The Perceived And Expected Services In Retail Banking. Ganesh P
Abstract:
Today banks have to look much beyond just providing a multi-channel service platform for its customers. With the Phase in which the banking sector is growing, Banks concentrate more on Product designing, Technology advancement, Expanding, Recruitment, etc, forgetting one main factor - Customer Satisfaction/ Expectation.
The banking industry is highly competitive, with banks not only competing among each other; but also with non-banks and other financial institutions. Most bank product developments are easy to duplicate and when banks provide nearly identical services, they can only distinguish themselves on the basis of price and quality.
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242-260
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Analysis on Problems of Customers on Mobile Banking Services of ICICI BANK in Tenkasi Taluk. Dr. S. Valli Devasena
Abstract:
Banking system is the backbone of the economy and Information Technology (IT) in turn has become the backbone of banking activities. Technology, which was playing a supportive role in banking, has come to the forefront with the ever-increasing challenges and requirements. Technology to start with was a business enabler and now has become a business driver. The Banks cannot think of introducing a financial product without IT support. Be it customer service, transactions, remittances, audit, marketing, pricing or any other activity in the Banks, IT plays an important role not to complete the activity with high efficiency but also has the potential to innovate and meet the future requirements.
The Banking Sector was early adopter of technology and in that way set an example to the other Industries the need to opt for automation for taking full advantage in operational efficiency.
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261-281
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