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PARTICULAR
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Page No.
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Service Responsiveness On Customer Swicthing Behaviour In Banking Industry Jaffna In District, Srilanka.
Kumaradeepan. V and Rajumesh. S
Abstract:
In Sri Lanka, Services are rapidly growing into a major contributor to the nation as well as the world economy and to country's GDPs. As such as, it is essential stage to study why customers switch service providers. Such analysis would helpful to guide to actions that must be taken by the service provider to retain it's predict customers. The purpose of this study was to find out why customers switch producers in Service industry in Sri Lanka. The objective of this study is to see in what extent service responsiveness will impact on customers switching. Banking industry is the one of the fastest growing service sector in Sri Lanka. There are number different firms in the industries available in targeted areas.
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1-12
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Doing Business Differently In Nigeria: The Emerging Global Green Economy.
Igbokwe, Jarlath Isuguzoro and Dr. Omah I.
Abstract:
The aim of this study was to examine contemporary body of knowledge on the vexed issues of switching to low-carbon economy, or what is termed green economy or a new way of doing business, different from the status quo. The idea is to stimulate the interest of prospective investors in Nigeria to the emerging global green economy. To accomplish this aim, the study adopted the method of critical review of available literature to answer seven research questions/objectives that were put forward.
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13-29
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Human Capital Accounting.
MahdiNaqdiBahar
Abstract:
The implementation of Human Capital Accounting (HCA) is an OECD (Organization for Economic Co-operation and Development) recommended means of improving the efficiency of human capital investment and utilization. The concept of HCA has been explored and developed by the OECD as a means to understand and implement the necessary adaptations individuals and nations must make to measure and utilize knowledge assets knowledge resident in human beings in relation to economic performance and prosperity.
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30-39
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Growth constraints of Small and Medium Enterprises (SMEs) at Glenview Furniture Complex (GFC) in Harare (Zimbabwe).
Abigail Chipangura and Nyasha Kaseke
Abstract:
Small and Medium Enterprises (SMEs) are regarded as the seedbed of entrepreneurship development. The government and other support institutions are making efforts to support the growth of the sector. Despite all these efforts and initiatives, there has been an insignificant corresponding growth of SMEs in terms of size. This study adopted both qualitative and quantitative approaches. The research used random sampling focusing on owner/managers. Primary data was collected using questionnaires. The Statistical Package for Social Scientists (SPSS) was used to analyse the data.
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40-83
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The Adoption Of E-Banking In Nigeria: Problems And Prospects.
Ojo-Agbodu, Ayodele Abraham and Dr. Omah I.
Abstract:
Banking through electronic channels has gained increasing popularity in recent years. This system popularly known as e-banking provides alternatives for faster delivery of banking services to a wide range of customers.
This study aims to collect customers opinions regarding this adoption of various e-banking technologies, it's importance and problems associated with e-banking in Nigeria.
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84-94
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Eva Vs Traditional Accounting Measures: A Pre Recession Case Study Of Selected It Companies.
Dr Tarika Singh and Dr Seema Mehta
Abstract:
The purpose of the study was to explain the explanatory power of EVA for shareholders value creation. The study provides empirical evidence on the relative and incremental information content of EVA and traditional performance measures, earnings, and cash flow. The inference from this paper is that IT companies should always try to maximize shareholders value. If this is not done then their stocks will not be able to stand in the market.
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95-120
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Inventory Management And Its Controling Techniques At Wheels India Limited.
Dr. R. Akila, Mrs. N.Padmavathy and Dr. N. Thangavel
Abstract:
The main objective of this study is to analyze the inventory position of the Wheels India Pvt, Chennai for the period of five years. The study also analyze with the funds that are locked up in the inventories that are maintained by the company. An analytical type of the research is used for the study. Secondary data is collected through annual reports and stores ledger. The study covers inventory position of raw materials, work in progress and finished goods. This study includes tools like: ABC Analysis, Economic Order Quantity, Economic Batch Quantity, Inventory Ratios, Correlation Analysis, Trend Analysis etc.
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121-130
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Impact Of FDI On Economic Development Of India.
Prof.G.V.Bhavani Prasad and E.Hari Prasad Sharma
Abstract:
Once unlocking up of the Indian economy to the world economy, the country witnessed crowd stream of foreign capital into the economy. In the era of globalization foreign direct investment (FDI) takes vital part in the development of both developing and developed countries. Foreign Development Investment (FDI) offers a no. of profits like overture of new technology, innovative products, extension of new markets, introduction of new skills etc., which reflect in the growth of Nation's Income.
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131-149
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Need of FDI in Indian Processed Food Sector.
Dr. Kakali Majumdar
Abstract:
Agriculture is an important sector of the Indian economy and accounts for almost 19% of Indian gross domestic products (GDP).However, in terms of FDI this sector lagging far behind.
"FDI in agriculture is not required. We have about 82-86 per cent farmers whose land-holding is below two hectares. In this type of a situation where the land-holding is small, we should not think of encouraging FDI in the agriculture sector," "I can understand FDI in agro-processing. We will welcome FDI in cold chains and in agro-processing, but not in farming." [Food Processing Minister Sharad Pawar].
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150-157
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Factors Influencing Consumers on Shopping in a Mall Based Store - An Empirical Study.
M. K. M. Manikandan
Abstract:
The Indian retail industry is crowded with more than 12 million retailers spread across the country. The retail industry provides around 8% of countries employment. The Indian retail industry is undergoing a tidal change with many organized players entering into the market. Many malls are coming up in towns and major cities that focus shopping with entertainment. In this connection a study about the factors that are majorly affecting the customers who do shopping in mall based store will give us an insight on the factors influencing them. This study is done in a store located in Brookefields Mall Coimbatore, the data was collected from the customers who were shopping in the store.
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158-166
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An empirical analysis of effect of advertising on marketing of FMCG product.
Munish Kumar Tiwari
Abstract:
Fast-moving consumer goods (FMCG) are products that are sold quickly and at relatively low cost. Examples include non-durable goods such as soft drinks, toiletries, and grocery items. Though the absolute profit made on FMCG products is relatively small, they generally sell in large quantities, so the cumulative profit on such products can be substantial. The term FMCG refers to those retail goods that are generally replaced or fully used up over a short period of days, weeks, or months, and within one year.
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167-200
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Foreign Institutional Investors And Indian Stock Market Reforms.
Suman and Dr. D.P.Warne
Abstract:
Foreign institutional investors (FIIs) play an important role in Indian stock market. Securities Exchange Board of India (SEBI) gave a lot of stock market reforms after the year 2000. These reforms affected the FIIs to a large extent. I include the stock market reforms which were directly related to FIIs. These reforms were, the increased limit of investment up to 100% in tourism, highways etc. , get permission to invest in debt and government securities up to a certain limit, internet trading, get permission for short selling according to the rule of SEBI, ban on carried forward transactions etc.
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201-210
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Effectiveness of Celebrity Endorsement of Various Brands: Teenager's Perception.
Dr. Vipul Vyas
Abstract:
The use of celebrities in order to increase the sales and/ or the recall value of a brand is called celebrity endorsements. Endorsements by celebrities have started since a long time. The very fact that their use has continued for so long is proof enough of its immense advantages, but they have several disadvantages too. Following the successful strategy of Lux using celebrities to appeal to its target audience, number of companies are using different celebrities from movies and cricket to promote their brands. This study attempts to find out the effectiveness of celebrity endorsements.
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211-234
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A Study on the Financial Performance of Select Passenger Car Companies in India.
Dr. N.K Gupta and Ms. Vidhu Bansal
Abstract:
The Primary objective of the study is to understand the profitability level of the companies selected which would throw light on their financial performance respectively.
The study answers following questions:
1. Is sales revenue a major component in determining profit level?
2. Does cost reduction techniques and economies of scale affects profits of the companies?
What are the reasons for differences in the profit level within the company and amongst different companies within the industry.
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235-267
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Urban and Semi-Urban Consumers Perception on Organized and Unorganized Retail outlets.
Gangadharaiah. D.N, Dr. H.N.Ramesh and Dr. Hanumanthappa
Abstract:
The paper has analyzed Urban and Semi-Urban consumers expectation on quality and varieties of products and services available in organized and unorganized retail organizations. Though urban and semi urban consumers are living in arm length distance, their attitude and perceptions are different on the merchandise they buy. There are many reasons that divide the urban one's from the semi urban. This paper aims at analyzing the customer buying preference on unorganized and organized retailing. It also attempts to identify the factors causing customer satisfaction in urban and semi urban area. The outcome of the study reveals that opinion of the urban and semi-urban customers behavior is different on unorganized and organized retailing.
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268-281
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Internal Marketing: A Lifegaurd In Recessionary Times.
Preeti Singh
Abstract:
Recession was a buzzword sometime back.From students to CEOs everybody has tried to measure this term "recession" from their own perspective. What is recession,what are its consequences,from where it started,where it will go,how it has affected people,lives,businesses and specially the marketing.
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282-285
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Corporate Governance.
Asha Antony.P
Abstract:
The concept was first used by World Bank in 1989. Corporate governance made a new bridge of interactions relationship between government and public. The roots of definition of corporate governance can be seen in Milton Friedman's definition "corporate govenance is to conduct the business in accordance with owner or shareholders desires, which gernrally will be to make as much money as possible, while conforming to the basic rules of the society embodied in law and local customs"
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286-300
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IMPLICATION OF ICT ON BUSINESS EDUCATION
DR SANTOSH KUMAR TRIPATHI
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301-309
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