International Journals of Multidisciplinary
Research Academy (IJMRA)

Abstract:
In banking, marketing and quality of customer service holds primary significance to sustain the business growth. An appropriate marketing strategy or promotion mix can be used not only for marketing and to attract customers, but also to hold them by creating brand loyalty and trust. It may be in different or various ways like a advertisement, a sales campaign, melas and fairs ,word of mouth, personal interaction, direct mailing to customers etc. The main aim or goal of marketing is to persuade the customer to buy its products in preference to other similar products available in the market. Earlier banking was concerned only with traditional services and activities. But at present banking is catering entire requirement of individual customer and is emerging as potential sector for the consistent growth of business and commercial industries. The customers of SBI are more satisfied with traditional banking services and Bank Accounts as compared to HDFC Bank whereas customers of HDFC Bank are more satisfied with innovative technology based counter services, ancillary services, single window services provided by the bank.
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Abstract:
In few years Mutual Fund has emerged as a tool for ensuring one's financial well being. As information and awareness is rising more and more people are enjoying the benefits of investing in mutual funds. But still many others are there, who are unaware from this financial instrument. So, this survey is conducted to know about people awareness and perception about mutual funds. Study is also extended to suggest them either to stay ahead with their selected funds or to switch to some others. Funds are evaluated on the basis of return and risk parameters, which will help the investor to take further decisions in investment. Survey has suggested the investors' different ratios on whose basis they can take decisions while investing in mutual funds.
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Abstract:
Moral intelligence is one of the most important factors that can increase effectiveness and efficiency, the two important factors that every organization wants to be survived in chaotic market should concentrate more on them. Mainly researchers when they want to moral intelligence they study the effects of it on other related issues like organizational effectiveness.
This paper investigates the moral intelligence and effectiveness in organization.
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Abstract:
As the study has attempted to assess the magnitudes of industrial accidents in Nepal after the enactment of Labor Act 1992 in order to observe the effectiveness of the provision of health and safety measures in reducing incidence, frequency and severity of industrial accident. On the calculation of these indicators based on the secondary data observed inconsistency in the reduction between severity of industrial accidents and frequency and incidence rate of industrial accidents indicating seriousness of the accident and increasing the compensation and premium of insurance. Among the industrial accidents, more than fifty percent of them were compensable in nature indicating a significant loss of job and economic loss of workers and performance and productivity of the concerned enterprises. Thus, concerned parties are suggested to form a multipartite committee and organize sensitivity training to workers in every enterprise to manage the issue of industrial safety effectively and efficiently in Nepal.
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Abstract:
Development is a continual process where there is always scope for improvement. Though many governmental agencies are working, and various schemes for improvement of living conditions of the rural and urban poor have been initiated, the rapid increase in population becomes a challenge in providing the basic amenities to the poor and marginalized. The diversified income drainage in the form of usurious interest to money lenders charging exorbitant interest rates, extravagant expenditure on festivals and functions, alcoholism, dowry, and other social problems coupled with very low socio economic status of women, both in the family as well as in the society developing countries. Inspirit of the many programmes undertaken for the betterment of women's position, it is only the DWCRA that has mobilized the women's involvement both in rural and urban areas.
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Abstract:
The corporate LAN has evolved from a passive background business component to a highly active, highly visible core asset that enterprises rely on to support day-to-day operations critical to their market success. Today's network is a strategic instrument that must be accessible anytime from anywhere-simultaneously offering fast, secure, reliable services at scale regardless of location. It has also evolved from traditional client/server data flow support to peer-to-peer flow support, and it must also accommodate an increasing number of devices and services. The main aim of this research paper is to demonstrate the need for implementation of switches in the design of LANs using OPNET-MODELER. The performance of a 16-station LAN using first a simple hub, and then a switch and two hubs is compared. By analyzing the graphs, it is concluded that traffic performance of a network after deploying switches is better.
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Abstract:
In the present era, customer is the center point of all marketing activities. Creating and maintaining a regular assessment of consumer satisfaction is therefore very important for business managers, marketers and retailers as well as financial managers among others (Wilkie, 1986). The objective of the present research is to examine the relationship between customer satisfaction and store-related and consumer-related factors which leads to loyalty to a particular retail outlet. The consumer-related factors are minimal checkout delay, security, assistance available and convenience. The store-related factors are internal and external design, product category assortment and good management. On surveying 141 organized retail shoppers in Chennai city it was found that there was significant relationship between consumer-related and store-related factors and customer satisfaction except product assortment factor. So by identifying the factors that satisfy customers, with the relevant innovative strategies will help the Indian retailers to satisfy customers and build a long lasting relationship.
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Abstract:
Mutation testing is to check the quality of test cases by changing code. The proposal examines mutation testing based on clusters.Clusters contains homogeneous and heterogeneous mutants. It consists two mutagens in it and by one time only one mutagen (mutant) can be selected for performing mutation testing. Mutants can be homogeneous type or it can be heterogeneous mutants. Selection of number of mutants depends upon number of clusters working for the code. This paper represents cluster based testing using homogeneous and heterogeneous mutants. This is divided into three sections. Section 1, Section 2 and Section 3 described about homogeneous, heterogeneous and hybrid (homogeneous/ heterogeneous) mutants. For mutation generation, a tester can generate mutants according to number of clusters. Number of cluster is equivalent to number of mutants. After modifying original code, collaboration of all mutants performed which shows by end a tester can perform mutation on huge number of mutants. This paper explores the ideas of collaboration of cluster covers large number of mutants.
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Abstract:
Supply Chain Management is a network of facilities that produce raw materials, transform them into intermediate goods and then final products, and deliver the products to customers through a distribution system. Supply chain modeling and integration is gaining importance from academics and practitioners as supply chain management is becoming an essential tool in today's competitive business environment. Supply Chain Management has become company's strategy to increase their competitiveness.
The paper presents statistical analysis of the literature survey indicating the usefulness of the findings to the industries contemplating implementation of SCM practices. The findings will provide important implications for the management in the industries to understand determinants that contribute to the SCM success. Companies can enhance their SCM performance by improving the current practices/strategies by focusing on the determinants that significantly influence SCM performance.
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Abstract:
Today's turbulent markets and speed of globalization has caused companies to be equipped with other assets called intangible. Before the contemporary markets and SMEs have been emerged, just having the tangible assets would be enough to be survived in that past markets. also The decreased cost of information flow increases in the number of, the liberalization of product and labor markets in many parts of the world, and the deregulation of international financial flows have changed the equations of markets and organizations in general (Teece, 2002). This paper aims to review the Intellectual capital and social capital and their impact in organizations in brief.
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Abstract:
The increasing demand for transport services in Indian cities has been observed due to increases in population, increases in household income, and increases in economic activities. Traffic congestion problem is a serious hindrance to economic growth as transport is a basic economic infrastructure for any economy. In most of the Indian cities, congestion and delays are ever increasing and the supply of road space is becoming highly insufficient. Countries try to solve congestion problem by constructing new roads, widening of existing roads or construction of flyovers or underpasses. Such infrastructure development programs take place either to create alternate roads for particular destination or to segregate through-traffic from cross- traffic at various road intersections. In the large metropolitan cities of India, journeys along the roads are characterized by low travel speed, delays at the road intersections and infrastructural inadequacies in the road network. It is essential to judge the priority of development of transport infrastructure at different alternate locations using scarce economic resources before such construction takes place. Present study intends to discuss about the existing techniques used by the planners to evaluate investment projects and considers the applicability of Multi Criteria Analysis technique as a tool for that in the form of a case study.
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Abstract:
Seventy-five per cent of the world's poorest people - 1.05 billion women, children and man - live in rural areas and depend on agriculture and related activities for their livelihoods. Conventional wisdom would lead us to believe that for them mobile phone is a luxury. But we are wrong!
A recent World Bank study states that "there is a myth that the rural poor are not able or not willing to pay for mobile telecommunication services". Mobile phone's accessibility has allowed previously marginalized groups with no access to basic service to take an active part in the economic and social spheres of their communities. This social and economic inclusion has led to the willingness of poor rural households to spend 4-8% of their income on mobile telephony.
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Abstract:
The term Point -Of -Purchase, or POP, refers to the promotional graphics focused on influencing consumer behavior at the moment of purchasing decision. Point -of -Purchase displays are driving a retail revolution. They are enabling true dynamic selling. The presentation of the product and merchandise is almost as important as the product itself. There is only one chance to make a first impression and it has to be a good one. Point of Purchase displays or POP presentations can be anything from stock corrugated floor stand or counter displays to acrylic or corrugated ballot boxes to elaborate custom die-cut & printed stand up displays. In recent years, the point of purchase for products and services has become an important focus for marketers, because consumers tend to make purchasing decisions on very high-margin products or services at these strategic locations.
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